Is your CRM Making you Money? How to Squeeze More out of your Database

Historically, CRM systems were static, merely acting as a data warehouse with limited value to an agent.

Today, however, agents have an  unprecedented opportunity to effectively leverage a CRM system as a virtual assistant, helping to automate mundane, time-consuming activities and more effectively identify, nurture, and ultimately convert leads for increased business.

Modern, intuitive CRM systems were built to proactively make suggestions on who, when, and how an agent should follow-up based on lead activity and prompt engagement. And, with built-in advanced technologies like AI and machine learning, the CRM of today effectively moves leads through the pipeline – all without an agent having to break a sweat.

Can your CRM do this for you?  If you don’t know the answer, it’s time to re-evaluate your tech stack and discover all the possibilities an innovative CRM can deliver.

Check out my recent webinar with Tristan where we discuss how to ensure your CRM is making you money.

An AI Driven CRM

While many CRM providers boast AI capabilities, most simply enable rudimentary automations, and lack the keen insight true machine learning can provide.  A strategic CRM will leverage AI to effectively track lead behaviors and dictate appropriate follow-up.

As a result, agents simply review a list of suggestions on which leads to follow-up on and the best course of action for each.  By automating this process, agents stay focused on the right leads helping to boost productivity and the bottom line.

Powered by Google’s machine learning and natural language processing technologies, Chime AI Assistant delivers better accuracy in recognizing leads’ intention and provides more helpful responses to increase conversion rates.

In fact, out of 100 leads AI Assistant engages with, 22 are identified as hot, keeping agents focused on only those leads that are sales ready.  Based on hundreds and thousands of real-life conversations, AI Assistant is constantly learning and evolving to better serve agents and convert more leads for increased business.

Marketing Automations

Marketing automations, such as drip campaigns, are also key to CRM optimization. Proactively scheduling a regular cadence of outreach to leads will help keep an agent top of mind and effectively move leads through the pipeline.

Chime features an extensive library of pre-developed Smart Plans designed for text, email, postcards, and more, making it easy for agents to quickly chose and schedule relevant outreach based on lead activity and behaviors.  With a broad range of application conditions to choose from, Chime empowers agents to customize content and effectively convert leads. In automating this process, agents can feel confident in the lead nurture process and focus instead on revenue generating activities.

While many agents continue to rely on a CRM to conduct business, most are not maximizing its full potential and are missing out on the opportunity to significantly grow their business.  A strategic CRM system like Chime, fueled by AI, was purpose built to help agents work smarter, not harder, and focus on what matters most – servicing clients.

If you haven’t already, take the time to explore the capabilities within your CRM or the options available on the market today, to uncover how with true built-in intelligence and automations, you can transform your business for long term success.

For more on how Chime can help you grow your business, book a demo.

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