Technology

Taking on FSBO listings as well as expired listings can seem intimidating for any real estate agent. That being said, these listing types are a section of the market that’s worth tapping into. Over time, a majority of FSBO homeowners who aren’t having luck eventually come around to the idea of getting an agent’s help, […]

With the rise of major real estate technology companies – such as Opendoor, RedfinNow, and Zillow Offers – adding iBuyer methods to their agenda, it’s lead to a lot of controversy in the real estate industry. When these companies started making headlines for helping sellers get their home purchased swiftly without going through an official […]

Podcasts are a perfect way for busy Real Estate Agents to stay connected to industry leaders, business strategist, coaches and fellow agents who inspire, motivate and share their gifts, with the overall goal of learning and growing your business.  As markets shift, and disruptive tech companies continue to impact the Real Estate business, you can […]

You’ve probably heard the buzz around video marketing. You may even start to see it appearing on your newsfeed. Before you watch your competitor beat you to the punch, give video marketing a shot.  To help convince you, we are going to walk through three reasons you should be implementing video content and how to […]

So you are interested in video, but you don’t know quite where to start. Create an efficient marketing system by implementing video strategically.  The first step to successfully utilizing video marketing is defining your brand. In order to take advantage of all video has to offer, you need to understand YOUR messaging. You need to […]

Over the last year or so, the real estate market has seen a gradual decline in residential housing construction. While this has been somewhat worrisome for people who work in the industry, others have gone about their business, looking for bigger fish to fry. And, speaking of bigger, while residential housing construction is going down, […]

The average American sees anywhere from 4,000-10,000 advertisements per day (1). While our senses are bombarded with over 11 million bits of data every second, we can only expect an average person’s working memory to retain 40 bits (2). To be blunt, this means that most marketing strategies are dead in the water based on […]

Real estate agents might be the first people to be able to detect something fishy — and we’re not just talking about the strange smell coming from an old home someone is trying to flip. Even though agents might easily be able to tell whether or not something is a scam, the scammers themselves have […]

We’ve known for quite a while that technology is rapidly influencing real estate in both good ways and bad. Whether it’s helping real estate agents find better ways to market their listings, or it’s putting them out of work by making transactions easier without an agent, technology has no doubt kept those in the industry on their toes. […]