Technology

Think of all the mundane, repetitive, manual tasks you undertake to connect with prospects and convert them into clients. Now, imagine you have a platform that intelligently automates those tasks and serves as a conversion engine for your brokerage. That’s exactly what the right CRM can do for your business — if your agents use […]

“I believe in working smarter, not harder. I think the old way of doing real estate is dead; it died a long time ago. There’s a new better way to do business.” Those are the words from Tommy Mutchler, also known as the “The Lazy Agent” on Youtube. But Tommy’s goal has less to do […]

The national real estate market is experiencing an unprecedented boom. Ask any agent or broker and they’ll tell you – it’s never been more competitive. Inventory is incredibly low as the number of available listings was 23% lower at the end of 2021 compared to 2020, and 42% lower compared to 2019. That’s further compounded […]

In a move that caught the attention of the entire internet, Facebook founder Mark Zuckerberg made this video announcement about Meta last October. Since then, speculation abounded about what this could mean for Facebook users and the social media scene more broadly. Meta calls itself “the next evolution of social connection”—so what, exactly, is changing? […]

In our latest webinar with LCA, we welcomed Robert Lucido Jr., chief strategy officer with Lucido Global, one of the top producing KW Teams, to discuss real estate trends for 2022. His advice?  Focus on tech and teams. Admittedly an advocate for the growing team model, Robert highlights the increasing importance of this approach as […]

Though often used interchangeably, Virtual Tours and 3D Tours are uniquely different. Virtual Tours began in 1999 – customers click hotspots on a 2D floorplan to view a 360-degree panorama image. 3D Tours were first released in 2012 – customers interact with a fully rendered 3D model to move throughout the property. 3D Tours give […]

The sales process is rarely a straight line. Across industries, it often takes between seven and 12 touches to convert a prospect. Just ONE prospect. Realtors in particular bear a heavy follow up burden. How do you know when too much is in fact too much? How do you know when to leave a prospect […]

Stubborn FSBOs?… No Problem! Land the Listing Appointment with Darryl Davis It’s time to get “R-E-A-L” with FSBOs. In this podcast, New York coach Darryl Davis shares how new agents can sound more natural, how to nail every listing appointment, and how to deal with the most stubborn FSBO objections.  “We don’t sell people – […]

Some have said switching from one CRM system to another is worse than divorce. That’s understandable as not every CRM company is created equal, and even though legally agents and brokers own all the data within those systems, not every vendor wants to give it up! Luckily, Chime is not like every other CRM provider. […]