Technology

Digital advertising is one of the most powerful tools in real estate marketing, helping agents generate leads, build brand awareness, and stay ahead of the competition. But while the potential is huge, running your own digital ad campaigns is no small feat. 

In today’s competitive real estate market, standing out requires a strategic, targeted approach. Gone are the days of blanketing neighborhoods with generic flyers – savvy agents are laser-focused on reaching the right homeowners, at the right time. This is where Geopoint Data steps in, offering Lab Coat Agents a powerful combination of predictive data science and affordable in-house printing and […]

VA loan assumptions offer a fantastic opportunity for your clients to save thousands on their mortgage in a rising interest rate environment. As a real estate agent, understanding how VA loan assumptions work and how to guide your clients through the process can set you apart from the competition and help you better serve your […]

2024 will be a big year in real estate, and you need to make the most of it. In this article, I’ve shared 3 strategies for your property business to get it to new heights. It’s natural for every real estate agent to grow their business and take it to newer heights. But only a […]

When it comes to prospecting calls, experienced agents and coaches all say you should follow a script. The tricky thing is, there’s no such thing as a “perfect script” and there are a lot of options to choose from. And since no two conversations are alike, even the most popular prospecting scripts aren’t ideal for […]

As we move closer to 2024, it’s clear that the real estate landscape is changing. We know that working with qualified leads is key to building your business and increasing ROI. With cutting-edge solutions that will take you well into 2024, zBuyer can help make meaningful connections within the real estate world. In order to […]

Are you looking for a unique strategy to maximize your lead generation in 2023? As the real estate market continues to grow and evolve, so should your marketing strategies. By leveraging technology like zBuyer – a real estate lead generation platform–you can start positioning yourself for future success and ensure that you are prepared for […]

Lofty’s very own Stuart Sim, Eric Thornley and Nike Fiedler recently sat down with Tristan Ahumada of Lab Coat Agents to discuss the next evolution of Chime and our exciting recent rebrand to Lofty!  Watch the replay HERE We are fortunate to have experienced significant growth over the last several years and tremendous support from the real estate community. With this […]

In the competitive world of real estate, securing a listing and generating buzz around a property is crucial to success. One tool that can give you the edge you need is the SnapSnapSnap photo app developed by BoxBrownie.com. SnapSnapSnap is an innovative app designed to provide high-quality photos for real estate professionals on the go. […]