Social Media

Facebook has always been the preferred social media platform among internet users. For a long time, this popular site was primarily meant for people to simply engage with other people in their network — generally, just their friends, family, colleagues, etc. Though it’s still certainly used for these purposes, nowadays, Facebook is used for so […]

When it comes to social media, many Real Estate professionals concentrate their efforts on Facebook and LinkedIn and—while those platforms have their major advantages—Instagram can be a valuable tool to keep in touch with former clients, find new clients, and expand brand recognition. Here are six tips for Real Estate professionals trying to establish a presence on Instagram.  Connect […]

We are barraged from every angle of social media, and every angle plays to our subconscious. That little thing we can’t really control which controls us can, in fact, be controlled by what we feed it. When you feed it garbage, it gives you a negative world. When you feed it positive, it gives you a positive world.  One place you really need to be […]

If you haven’t already done so, you might want to start by reading part one of this series, where I break down some of the basics of how search engines work and how to interview and hire a consultant to help you reach your goals.   If you’ve survived part one of this series and […]

First, you have to do a little research. Where are clients going to regularly find homes for sale? Are they going to Google, Facebook, Realtor.com, Zillow, Yelp or another online source? For me, I try to cover all of them with reviews, but it gets challenging when I have to ask the client to fill out reviews for […]

Facebook leads are one of the hottest topics in most Real Estate discussions. From seller home valuation landing pages to Facebook’s new Lead Ads, the range is massive. Agents spend tonsof money buying Facebook leads from companies or on training to learn how to generate these leads themselves. I’ve spent endless hours and thousands of […]

Every time we host a webinar about Facebook it gets a lot of attention. This time was not different than the last, with over 1000 people watching we go over Facebook Lead ads. Lab Coat Agents goes over creating Facebook Lead Ads from scratch and adding your Facebook pixel to your site. It’s 2 hours […]

Don’t be a “Secret Agent “on Facebook and Instagram As much as Facebook and Instagram have become mainstream apps in today’s world, many agents are still not very comfortable with both platforms, and how to use them to their advantage.  Most of us are on Facebook, and more and more of us are moving to […]