Social Media

This is a sponsored post in collaboration with Agentology.  There’s no denying that social media has been a focal point for success within the residential real estate industry. We’ve discussed before the importance of building brand awareness within real estate, and given the fact that 90% of Americans go online to shop for property, it’s worth […]

Remember a handful of years ago when you wouldn’t have dreamed of including an emoji in a professional email or text? Now, with a decent percentage of the population, it would be completely acceptable, maybe even appreciated. The logical next step in this kind of enhanced communication: An emoji that actually looks like you!  Bitmoji is a company, now owned by Snapchat, which allows you to […]

Okay…real estate agents really don’t have the time to be sitting around watching TV all day. But, even the most disciplined people can’t resist a little Netflix once in a while. And, for real estate agents who want something to pique their interest, Netflix has something special for you, too.  1) The World’s Most Extraordinary Homes  […]

In mid-April, CEO of Facebook, Mark Zuckerberg, testified before Congress in regards to the Cambridge Analytical privacy scandal and its potential influence on the election. If you tuned into the hearing, you may have found yourself needing to turn off the TV after some point, as a lot of the questions and answers seemed to get repetitive.   […]

Participation in Facebook groups like Lab Coat Agents at times can get a little maddening. There is a finite amount of new information available. Other than that, it seems to be the same rehash of the same information over and over… and I don’t say that as a negative thing. POSITIVE reinforcement of best practices and tips on […]

You’ve got a lot to juggle day-to-day and I’m sure you don’t want to add Facebook Messenger to your list of to-dos, BUT WAIT! What if I told you Messenger could start conversations for you and respond with custom messages when you’re busy? In fact, play your cards right and Messenger might even start some conversations for you. Sound good? I promise, it’s extremely […]

Twitter is not the most popular social media platform, but it can be a great place for real estate professionals to showcase their personalities and get exposure for things like their blogs and listings. However, in an attempt to automate their Twitter presences, many agents are beginning to look a bit silly. Here at Back At You […]

Buyer seminars are a great way to build up your pipeline for future home buyers, so much so that many agents use this strategy as their main lead generation source, however the ways to get those prospects into your home buying seminar is the tricky part. Enter Facebook marketing! Using Facebook ads you can generate […]

We hope you enjoyed our recent article about the new Facebook algorithm, but if it was a little over your head… this might be a better place to start for marketing on Facebook! It’s no secret that the real estate market has almost completely moved online over the last decade or so. In fact, people […]