Social Media

For many people, technology – and, social media in particular – is a blessing and a curse. While social media platforms allow business owners, such as real estate agents, an easy way to draw attention to what they’re doing and ultimately bring in more leads, the whole thing can seem rather daunting. Facebook, Instagram, Twitter, […]

So you are interested in video, but you don’t know quite where to start. Create an efficient marketing system by implementing video strategically.  The first step to successfully utilizing video marketing is defining your brand. In order to take advantage of all video has to offer, you need to understand YOUR messaging. You need to […]

Have you heard of John Henry? This guy’s entrepreneurial journey is truly inspiring. Considering the fact that he’s only 26 years old, he’s accomplished a heck of a lot. Currently, he owns two multifamily properties and a private equity fund worth $25 million. On top of that, he’s starring in Viceland’s new docu-series, Hustle. Like NBC’s […]

1. Remember you are interacting with people Because you only see text, images, and videos on a monitor, it is easy to forget or ignore that person sits on the other side of the communication. This can tempt people to excess verbal boldness or emotional explosions, leaving readers angry and hurt. Over the Internet, you […]

Do you keep hearing about real estate video marketing, but feel stuck trying to figure out where to start?  Everyone keeps telling you it’s so important for your real estate business, but no one is telling you how and why it really works.  If you’re completely lost and confused, you’re not alone: realtors aren’t traditionally […]

Real estate agents have many versatile skills that they know how to apply accordingly when the situation calls for it. As an agent, knowing your numbers, how to work with people, and ultimately, how to close a deal, are crucial to the success of your business. However, most agents have additional skills on top of […]

The average American sees anywhere from 4,000-10,000 advertisements per day (1). While our senses are bombarded with over 11 million bits of data every second, we can only expect an average person’s working memory to retain 40 bits (2). To be blunt, this means that most marketing strategies are dead in the water based on […]

You’re doing it wrong Don’t get salty at me for telling it how it is, but 90% of agents are focusing on the wrong things 90% of the time. Yup, I said it because it needs to be said. I talk with agents and brokers from across the country every single day. I interview 20, […]

Most markets in our country are beginning to see a slight downturn in DOM and price reductions.  In the Baton Rouge area, we saw it sooner.  We were number 7 or so in the country for home flippers and potential profits to be made after our Great Flood of August 2016 which was caused by […]