Social Media

Watch out Facebook and Instagram! There’s a new kid on the block! It’s called Tiktok and it’s not just for your teenage daughter or son. Tiktok provides a set of tools that enable real estate agents to generate content that appeals to a broad audience. You don’t need to be a 16-year-old influencer to go […]

When it comes to lead generation, we know that cold calling is one of the most effective ways to connect with qualified homeowners. But the reality is… every agent needs multiple sources of business to be successful. No one should rely on a single lead source to bring them results. So if you’re an agent […]

Social media is the center point of everyday life. Especially with the lockdowns over the past year, the whole world has gone essentially virtual. Users have turned to social media to continue to connect not only with friends and family but with businesses and brands the ways they used to be able to in person. […]

Social media is a non-negotiable for modern-day representation. Whether you are showcasing yourself and your personal life or trying to expand your business, creating and posting content that resonates with your target audience is crucial. But how do you even begin to build a following in the first place? Without an audience, no one can […]

Your strongest asset as a real estate professional is your database. It’s your most reliable source of repeat and referral business. The more quality contacts you have in your database, the easier it is to “graduate from the grind” and generate listings in the long run. Too many databases dry up, leaving agents to wonder […]

Instagram is constantly evolving. With over 995 photos uploaded every second, it takes a lot of time and energy to make sure your content gets noticed. Running for nearly 12 years, Instagram has stamina because it has one goal in mind: to monetize your content. If you don’t have the budget or know-how, make the […]

Want to know more about social media’s newest sensation, Clubhouse?  If you haven’t heard of Clubhouse yet, think early AOL chat rooms. It’s a voice-only platform where you can join hundreds of like-minded folks and chat about topics ranging from parenthood to fitness to starting your own business. You can hear from celebrities and industry […]

Ever wondered why social media marketers are so obsessed with all 72.1 million millennials? This demographic represents 38% of homebuyers in the U.S.—and not to mention, these wealthy millennials are attracted to large properties! With funds derived from finances and tech-fueled new wealth creation (as well as inheritance), this generation is purchasing later in life, […]

Storytelling has always played a huge role in successful marketing campaigns, and now social media has given literally anyone the opportunity to tell theirs, it’s fundamental to your brand’s success that your story be heard. In a time where people – mostly millennials – are truly open not only to receiving ads but also to […]