Social Media

Social media has become an essential tool in real estate marketing, with 48% of agents considering it the most effective form of advertising. However, many agents still face challenges in generating high-quality leads and converting them into clients through traditional Facebook and Instagram ads. If you’re among those struggling to make social media ads work […]

In today’s market, it’s vital to have strong lead generation that lends itself to you and your business. At Lofty we take a unique 360° approach to lead generation. Rather than simply running 1:1 ad campaigns on your behalf, our marketing team works closely with customers to understand their goals and budget. We then craft a custom […]

In an era of online sales and marketing, direct mail is often thought of as an outdated lead gen technique. Most businesses focus solely on paid ads, social media, and email marketing, which begs the question: is direct mail dead? The answer might surprise you: for real estate agents, direct mail remains as important as […]

Artificial Intelligence has transformed the real estate industry, forever changing the day-to-day work habits of agents, brokers, mortgage lenders and developers — not to mention homeowners! AI-powered platforms can generate property recommendations tailored to each client’s personal tastes, and bots can sift through new leads to match the ideal consumer with the right real estate […]

2024 will be a big year in real estate, and you need to make the most of it. In this article, I’ve shared 3 strategies for your property business to get it to new heights. It’s natural for every real estate agent to grow their business and take it to newer heights. But only a […]

Real estate agents have long relied on traditional marketing techniques such as flyers, billboards, and mailers to attract potential clients. While these methods can be effective, they often come with a hefty price tag and don’t always reach the intended audience. In today’s digital age, Facebook Ads have emerged as a cost-effective and highly targeted […]

In our very special two-part episode of our podcast: Keeping It Real, we sit down with Theresa Bastian in person at Pouch 6 Studios in Austin. Theresa is an Austin-based broker and Certified Divorce Real Estate Expert (CDRE) with extensive experience selling, marketing, and pricing properties. In Part One, Theresa talks to us about her […]

In the latest episode of our podcast: Keeping It Real, we discuss how you can leverage video in real estate with real estate tech ninja Sascha Chatman. Sascha is crushing it with videos. He does everything from using them for lead follow-up to social media posts to running a successful YouTube channel! In this episode, […]

Advertising on Facebook can be an extremely effective way for realtors to reach new customers and grow their businesses. With over 3 billion monthly active users, Facebook still has a vast reach that can help realtors connect with a more targeted audience in 2023. According to Fit Small Business: However, to see success with Facebook […]