Sales
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You walk into a listing appointment ready to talk about your sales volume and reviews, and the seller has already checked their home value in ChatGPT. New Realtor.com research suggests the old pitch may be missing what homeowners care about most.
In our latest post, we break down six changes you can make before your next appointment, from renaming your listing presentation to showing sellers exactly how their home will be marketed. It includes one agent’s visibility numbers and a free market tool worth bookmarking.
What if buying more leads is the reason your business feels stuck? One agent was pulling in about 50 leads a day and still kept spending more, because the real leak wasn’t lead volume. It was everything that happened after the lead came in.
Most agents are trying to be the marketer, the assistant, and the closer all at once. The agents breaking out of that cycle are splitting the work into three roles: AI, a VA, and themselves. Here’s exactly what goes where, how to make it stick, and a 30-day plan to get it running.
Everyone knows agents should show up on social media. The hard part is doing it every few days, across several platforms, while also running a business. In this session, Alexandra Davis of Wise Agent demos a tool that schedules, designs, and posts content for you, and shows how to track what’s working.
An expired listing means the home didn’t sell, not that the owner stopped wanting to. The hard part is finding the right ones and reaching them without starting from a list of thousands. In this session, Burton from PropStream walks through how to build a targeted failed-listing list, add contact info, and turn it into a campaign.
Most agents assume their lead problem is a lack of leads. For a lot of them, the real problem starts after the lead comes in. In this session, Gustavo Ramirez of Power ISA explains why only about 3% of leads are ready to transact today, and the follow-up system top teams use to stay with the other 97%, even when rates and inventory make the market harder.
Corey Jones, a Coldwell Banker agent in New Jersey, built a YouTube channel that now drives two‑thirds of his business — over $400K in GCI. By focusing on data‑driven, high‑intent content instead of viral trends, he turned consistent posting and a rented studio setup into a 20–25‑lead‑a‑month system that keeps producing long after each video goes live.
On Instagram, the biggest wins for real estate agents aren’t coming from viral one‑offs — they’re coming from systems. The agents seeing real growth are the ones who’ve built a repeatable process that consistently attracts the right audience, instead of chasing the occasional lucky hit. That’s exactly what Kyron Martini has been helping agents in […]
More than 27 million buyers and sellers search for real estate agents on Realtor.com® in a year.1 When one of them lands on your profile, they may decide within seconds whether to keep reading. A complete Realtor.com agent profile helps buyers understand who you are, where you work, and what experience you bring to their […]