Real Estate Business

In an era of online sales and marketing, direct mail is often thought of as an outdated lead gen technique. Most businesses focus solely on paid ads, social media, and email marketing, which begs the question: is direct mail dead? The answer might surprise you: for real estate agents, direct mail remains as important as […]

Congratulations! You’ve made a new connection and obtained their contact information. Now, what’s the best way to nurture that lead? Simply exchanging business cards and hoping for the best won’t cut it. To stay top-of-mind and position yourself as the go-to expert, you need a thoughtful and automated approach. In this article, we’ll explore the […]

The Role of Cold Calling in Real Estate Cold calling has long been a staple in the real estate industry. It is a method of prospecting where agents reach out to potential clients by phone, with the goal of generating leads and ultimately closing deals.  While some may argue that cold calling is outdated in […]

Artificial Intelligence has transformed the real estate industry, forever changing the day-to-day work habits of agents, brokers, mortgage lenders and developers — not to mention homeowners! AI-powered platforms can generate property recommendations tailored to each client’s personal tastes, and bots can sift through new leads to match the ideal consumer with the right real estate […]

When it comes to prospecting calls, experienced agents and coaches all say you should follow a script. The tricky thing is, there’s no such thing as a “perfect script” and there are a lot of options to choose from. And since no two conversations are alike, even the most popular prospecting scripts aren’t ideal for […]

Lofty’s very own Stuart Sim, Eric Thornley and Nike Fiedler recently sat down with Tristan Ahumada of Lab Coat Agents to discuss the next evolution of Chime and our exciting recent rebrand to Lofty!  Watch the replay HERE We are fortunate to have experienced significant growth over the last several years and tremendous support from the real estate community. With this […]

As a real estate professional, securing listings is essential for your success in the industry. In the current competitive market, it’s crucial to employ effective strategies to stand out and attract sellers. In this article, we will explore five proven methods to secure listings and grow your business. By implementing these strategies, you can increase […]

Are you looking for free real estate lead opportunities to help drum up more business? With so many different strategies and tips out there on how to acquire real estate leads, it can be overwhelming trying to figure out what works best. But don’t worry – we’ve got your back. Let’s discuss one of the […]

How can I get quality leads from open houses? Is there anything I can do as an agent to make a property stand out during an open house? Are open houses a high-conversion channel at all? These are the questions Craig Schneider, founder of Norchair Real Estate had set to answer. But not by flicking […]