Real Estate Business

Gold? Stock Market? Real Estate? Ask Warren Buffett. He just made a huge bet on gold. I have been a student and teacher of the economy and economic principles since the late 1970s, when we were looking at what we believed were enormous deficits, coming inflation, and a great recession. Remember Howard Ruff and his […]

Did you know that over a billion Instagram accounts are active every single month and that 60 percent of people say they discover new products on Instagram? It’s no secret by now that social media—especially Instagram—is key for businesses to promote their products and services, boost their brand, and increase sales, and that includes real […]

We’re sitting in an optimal moment in time for homeowners who are ready to sell their houses and make a move this year. Today’s homeowners are, on average, staying in their homes longer than they used to, and this is one factor driving increased homeowner equity. When equity grows, selling a house becomes increasingly desirable. […]

Can you imagine walking into your office in the morning without any leads and ending the day with a signed agreement on a well-priced listing? What would that do to your business and your life? Stop imagining and let’s make it happen. In my 24 years of real estate sales and training, it is evident […]

Some real estate agents call it “circle prospecting.”  Others refer to it as neighborhood farming (our favorite). Regardless of the moniker, the principle is simple: a strategy for focusing your business development and prospecting efforts on discrete groups of homes or specific sub-divisions. In this post, we’ll review the benefits of neighborhood farming, plus introduce […]

This is a warning to all of you who work in real estate. We sometimes hold on to people that aren’t ready to buy or sell thinking that everyone that comes in our path is interested in transacting. Remember that not everyone that comes to you through open houses, referrals, online leads, etc. are going […]

Running a real estate business virtually can feel especially daunting for an industry that has built itself on the success of in-person interactions. But in these evolving times, getting comfortable with virtual is vital! Our latest webinar with Lab Coat Agents highlights all the ways Chime can help agents and brokers conduct business virtually. From […]

New lead duplication rules Most Follow Up Boss users want to avoid duplicate leads in their database, for obvious reasons. We’ve long designed the system to honor that preference and prevent duplicate leads from existing whenever possible. In conversation with our customer community, however, we kept hearing about a couple of specific times where duplicate […]

A good real estate agent always has their finger on the pulse of what’s going on, whether that’s in your own market, network, or community, or on a broader scale. But, it’s not always easy to keep tabs on things without finding out information directly from the source.  If you are a buyer’s agent, and […]