Real Estate Business

Let me tell you a little bit about my husband’s pride and joy.  His name is “Wilbur” and he is big. He plays all the balls…football, baseball, basketball…even soccer (or as some call it, “futball”). He sounds crystal clear and is sharply focused, and when he is on, boy I tell you, no one can […]

When inventory is tight and buyers are getting desperate, what’s a real estate agent to do? You should have already been doing it —nurturing your database. Keep in touch programs are the key to success in real estate. As an agent and broker since 2001 I can attest to that fact and testify to the […]

500 million people open Instagram every single day, and they’re spending an ever-increasing amount of time on the app; your brand needs to be on the top 4 most visited websites in the world, and it needs to be presented in the best way possible. The simplest yet most unacknowledged part of creating your brand […]

Thomas Edison said, “Good fortune is what happens when opportunity meets with planning, ”Louis Pasteur said, “Chance favors the prepared mind” and Zig Ziglar said “Unless you have a definite, precise, clearly set of goals, you are not going to realize the maximum potential that lies within you.” My team and I have been doing […]

It’s been going on 5 years since I started running a real estate sales team (3 years of its current incarnation) and #ChuBaldwinHomes @ Keller Williams NJ Metro Group in #MontclairNJ is counting its lucky stars – we feel blessed, grateful & just tickled pink by our growth trajectory, even during this COVID mess. I […]

As a nation, we recognize the impact COVID has had on our front line healthcare workers – the NIH published a link to an article in GENERAL PSYCHIATRY of a study on Chinese healthcare workers in July of 2020, and the repercussions are significant:  …A cross-sectional, web-based survey was conducted in February 2020 among healthcare […]

Imagine someone finds your realty website or Facebook business page. It doesn’t matter how—a Google search, a paid ad, a link from another website, a listing site like Zillow or Trulia … whatever. There they are, looking at those web assets you invested all that time and money crafting into an irresistible customer journey. But […]

Live transfers or setting appointments? Which conversion route is the better way to go in order to make more sales? Appointments allow you to have a set time to talk with the potential client over the phone or meet with them face to face. Live transfers, on the other hand, let you strike while the […]

Circle prospecting is one of the best ways to pack your pipeline without dealing with angry homeowners. Whether you’re prospecting a hot neighborhood, running an email campaign, or marketing a property you just listed, there are a lot of different strategies to circle prospect for listings. Here are 6 tips & scripts to land more […]