Real Estate Business

This article was originally featured on the Follow Up Boss Blog If the thought of cold calling gives you cold feet, you’re not alone. Even the most experienced agents often dread reaching out to complete strangers with no introduction. And believe it or not, 40% of salespeople — regardless of industry — say that prospecting is the […]

This article was originally featured on the Ylopo blog. Have you ever felt the need to make a big change in your business but were too afraid to take a risk and actually do it? Find out what this one team leader did to adapt to the current market and help his agents close more […]

It takes as many as eight touches for a homeowner to decide if they’re going to hire you as their agent. So if you’re only relying on a few phone calls to find listings, your pipeline could be at risk of drying up. This is why diversifying your touches is vital for staying top of […]

This article was originally featured on the Follow Up Boss Blog Yard signs are an iconic part of real estate. Yet only 6% of buyers start their home search by driving through potential neighborhoods they’d like to live in and looking for available homes — compared with a whopping 44% who begin their search online. In this […]

There is a recurring refrain I hear among my colleagues in Real Estate… not just in my market area of Northern NJ, but throughout the country:   “OMG, there is no inventory, there is nothing to sell! If there are no good houses to sell, then buyers aren’t going to come buy homes in my market […]

Selling a home is a big decision, and it can also be an emotional roller coaster. No matter how much you love your home, there’s always the chance that you might regret selling if real estate prices rise in the future. The key to success for real estate agents is understanding this mindset and speaking […]

According to the National Association of REALTORS® Home Buyers and Sellers Generational Trends Report 2021, millennials made up 37% of the buyers share last year, making this audience of prime interest to today’s agents.  In our latest webinar with Lab Coat Agents, Mark Rader, Associate with Keller Williams, shares his best practice approach to reaching […]

The real estate industry is one of multiple complexities, each of which ties into one another, affecting the progression, growth, and success of the deal. If you don’t have the proper strategy and supporting tools, navigating through the process can, at times, seem futile.  When looking at the real estate process we can identify a […]

Prospecting without follow-up is like trying to fill up a bucket that’s full of holes – no matter how hard you try, progress feels impossible. Follow-up is a crucial part of setting listing appointments, but can also be nerve-wracking. When is “too soon” to follow up? What if I sound too pushy? Should I call […]