Real Estate Business
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Social media has become an essential tool in real estate marketing, with 48% of agents considering it the most effective form of advertising. However, many agents still face challenges in generating high-quality leads and converting them into clients through traditional Facebook and Instagram ads. If you’re among those struggling to make social media ads work […]
The future of the real estate industry has never felt more in flux. Unpredictable market conditions, changes in consumer preferences, concerns over commission structures, and the rapid proliferation of technology tools are all driving major upheaval. These market forces are creating fierce competition among brokerages as everyone fights to stand out from the crowd, battle […]
In real estate prospecting, effectively handling objections is key to your success. Your ability to navigate and overcome objections demonstrates your confidence and credibility as a capable agent. And even though objections may feel like a roadblock, they’re actually an opportunity to build trust and address specific needs. That’s why it’s important to embrace objections […]
The Federal Housing Administration (FHA) and the Department of Veterans Affairs (VA) have recently updated their policies regarding fees associated with assumable loans. These changes are designed to better align the allowable fees with current market conditions and facilitate more efficient processing of assumable mortgages by loan servicers. The updates come at a time when […]
In today’s competitive real estate market, standing out requires a strategic, targeted approach. Gone are the days of blanketing neighborhoods with generic flyers – savvy agents are laser-focused on reaching the right homeowners, at the right time. This is where Geopoint Data steps in, offering Lab Coat Agents a powerful combination of predictive data science and affordable in-house printing and […]
In today’s rapidly evolving real estate market, assumable mortgages have emerged as a game-changer for homebuyers seeking to save money and secure favorable financing terms. As interest rates continue to rise, the ability to assume a seller’s existing mortgage at a lower rate has become increasingly attractive. Historically, the process of obtaining approval for an […]
A home investment advisor, or HIA, is one of the most critical services a homeowner can have, as the home is typically the largest single investment people have. Since there is no official profession for HIAs, this represents a hole for real estate agents to fill. Real estate agents know much about what drives home […]
VA loan assumptions offer a fantastic opportunity for your clients to save thousands on their mortgage in a rising interest rate environment. As a real estate agent, understanding how VA loan assumptions work and how to guide your clients through the process can set you apart from the competition and help you better serve your […]