Mindset

In the real estate community, there are a lot of debates about door-knocking. Many argue that in this day in age, knocking on someone’s door in the hopes of attracting another client, simply isn’t worth it. Today, most people do not want someone knocking on their door, even if there are signs that the person […]

Many people choose to get into the real estate industry for the money, and as we’ve discussed many times before in Lab Coat Agents, there is absolutely nothing wrong with having money as a motive. That being said, we know that what you earn has a lot to do with what you’re willing to put […]

How Much Should You Really Be Helping Your Buyers? And, where to draw the line. Real estate agents who go out of the way for their clients are sure to get some beneficial reward, like strong referrals in the future. But, what does “going out of your way” really mean? In this industry, the bare […]

Haven’t had a lead or closed a deal in a while? Sometimes, that’s just the natural ebb and flow of being in the real estate business. But, then why does it seem like the “big guys” on top never experience slow periods like you do? Are they not revealing this information about themselves, or are […]

There’s a lot of information out there for buyers and sellers who want to view homes regarding what they should and shouldn’t do. But, what about agents? Even though there seems to be an unofficial rule book that dictates how sellers and buyer agents should behave when showing homes, there are some fine lines that […]

Mindset is something that’s being talked about across many different industries, communities, small businesses, etc. While some people consider mindset to be just a way of thinking, others think of mindset as a way of being. Mindset means different things to different people, and in the real estate industry, creating a conducive environment that leads […]

When it comes to closing on deals, some months are just better than others. Even though people buy and sell homes all year round, there’s no questioning that commissions are being made more so in certain seasons than others. Over time, you may start to observe patterns in your own closing schedule and eventually be […]

When buyers want you to show them homes, one of the first thing they are going to ask you about (if they aren’t already familiar) is the neighborhood. As an agent, location can be used to your advantage when it comes to selling a home. But, if the location is less-than-desirable, it can make it […]

You’ve probably heard the buzz around video marketing. You may even start to see it appearing on your newsfeed. Before you watch your competitor beat you to the punch, give video marketing a shot.  To help convince you, we are going to walk through three reasons you should be implementing video content and how to […]