Mindset

WHY is psychology relevant to real estate social media? We’ve all learned that the world is going digital. Agents are taking their door-knocking strategies and are headed for your inbox rather than your mailbox. As with all marketing strategies, they are only successful when they are converting. Head of Agent Development at Compass Realty, Lance […]

In our latest webinar with LCA, “How To Make Past Clients Your #1 Revenue Source”, we explore the often-overlooked role of past clients as a viable and lucrative source of revenue. It is widely known that only 12% of home buyers/sellers rely on the same realtor even though nearly 70% report a good experience. This […]

Occasionally, I am given the opportunity to try out a new product. I do it most of the time because I’m intrigued and enjoy being up-to-date on the latest technological breakthroughs in the real estate industry. It usually isn’t something new or very amazing, but this time was different. Placester nailed something that will make […]

Take one look at any real estate guru, and they’ll be sounding off the tips and tricks of growing your network and the importance of follow-up. That’s perfectly accurate, but what’s often missed are the underlying principles that make follow-up and reach outs so important. To apply success in your real estate business you have […]

Following up with your leads and contacts is essential if you want a prosperous pipeline and consistent commissions. So while the money in real estate is found in the follow-up, it doesn’t have to be complicated. If you want an easy reason to stay in contact with homeowners for simple, effective follow-up, use this list […]

Selling a home is a big decision, and it can also be an emotional roller coaster. No matter how much you love your home, there’s always the chance that you might regret selling if real estate prices rise in the future. The key to success for real estate agents is understanding this mindset and speaking […]

With the help of certain tools and systems, real estate professionals can take steps to guarantee the long-term loyalty of past clients and earn the future business of their current prospects. As a real estate agent, there are few things more painful than losing a lead that you spent money generating and time nurturing to […]

The phrase I keep hearing all the time in real estate in relation to business in this “heated” market is “…a rising tide floats all boats…”  AND, I interpret this particular phrase as “there is a LOT of transaction to be had right now, if you can make it known that you are in the […]

I heard a great story the other day, and I wanted to share it with you because I think it’s a really powerful message. If you have ever had any challenge or difficulty in your life, (and let’s face it, most of us have had some sort of tough situation at some point), I am […]