Marketing

The real estate market is undeniably saturated. Here are some tried-and-true lead generation tactics for agents and brokers that will help you stand out from the crowd. Make your website easy-to-use Real estate related searches on Google.com grew 22% year-over-year. Additionally, approximately one-fifth of real estate related searches happen on mobile devices, and Google real […]

Watch out Facebook and Instagram! There’s a new kid on the block! It’s called Tiktok and it’s not just for your teenage daughter or son. Tiktok provides a set of tools that enable real estate agents to generate content that appeals to a broad audience. You don’t need to be a 16-year-old influencer to go […]

When it comes to lead generation, we know that cold calling is one of the most effective ways to connect with qualified homeowners. But the reality is… every agent needs multiple sources of business to be successful. No one should rely on a single lead source to bring them results. So if you’re an agent […]

Use these tested and proven methods to keep your real estate business thriving all year-long. End the uncertainty of seasonal market-dependent income and replace it with predictable income you can control. Everyone desires a consistent income but as a real estate professional, you might feel like having a predictable income isn’t in the cards for […]

Whether the real estate market is hot or not, 95% of home buyers said they called the listing agent because of the photos. Agents who know the value photos have on the listing’s performance and their reputation are the ones who last. Keep reading to make sure that you know how to get high-quality images, […]

This article was originally featured on the Follow Up Boss Blog If the thought of cold calling gives you cold feet, you’re not alone. Even the most experienced agents often dread reaching out to complete strangers with no introduction. And believe it or not, 40% of salespeople — regardless of industry — say that prospecting is the […]

Want to double your transactions on a 25-Hour work week? Here’s how Barry Jenkins leveraged automation to become the #1 Better Homes and Gardens Real Estate Team. With over 800 homes sold in 2020, Barry Jenkins’s Your Friends in Real Estate real estate group ranks at #1 team in Better Homes and Gardens Real Estate for homes […]

This article was originally featured on the Ylopo blog. Have you ever felt the need to make a big change in your business but were too afraid to take a risk and actually do it? Find out what this one team leader did to adapt to the current market and help his agents close more […]

As the real estate market continues its white-hot momentum, the competition for listings continues to increase, and more new agents enter the market your brand could be the difference between securing a new client or leaving money on the table. But how do you make your brand stand out? How do you go about building […]