Marketing

This article was originally featured on the Follow Up Boss Blog If the thought of cold calling gives you cold feet, you’re not alone. Even the most experienced agents often dread reaching out to complete strangers with no introduction. And believe it or not, 40% of salespeople — regardless of industry — say that prospecting is the […]

Want to double your transactions on a 25-Hour work week? Here’s how Barry Jenkins leveraged automation to become the #1 Better Homes and Gardens Real Estate Team. With over 800 homes sold in 2020, Barry Jenkins’s Your Friends in Real Estate real estate group ranks at #1 team in Better Homes and Gardens Real Estate for homes […]

This article was originally featured on the Ylopo blog. Have you ever felt the need to make a big change in your business but were too afraid to take a risk and actually do it? Find out what this one team leader did to adapt to the current market and help his agents close more […]

As the real estate market continues its white-hot momentum, the competition for listings continues to increase, and more new agents enter the market your brand could be the difference between securing a new client or leaving money on the table. But how do you make your brand stand out? How do you go about building […]

Social media is the center point of everyday life. Especially with the lockdowns over the past year, the whole world has gone essentially virtual. Users have turned to social media to continue to connect not only with friends and family but with businesses and brands the ways they used to be able to in person. […]

It takes as many as eight touches for a homeowner to decide if they’re going to hire you as their agent. So if you’re only relying on a few phone calls to find listings, your pipeline could be at risk of drying up. This is why diversifying your touches is vital for staying top of […]

This article was originally featured on the Follow Up Boss Blog Yard signs are an iconic part of real estate. Yet only 6% of buyers start their home search by driving through potential neighborhoods they’d like to live in and looking for available homes — compared with a whopping 44% who begin their search online. In this […]

According to the National Association of REALTORS® Home Buyers and Sellers Generational Trends Report 2021, millennials made up 37% of the buyers share last year, making this audience of prime interest to today’s agents.  In our latest webinar with Lab Coat Agents, Mark Rader, Associate with Keller Williams, shares his best practice approach to reaching […]

Prospecting without follow-up is like trying to fill up a bucket that’s full of holes – no matter how hard you try, progress feels impossible. Follow-up is a crucial part of setting listing appointments, but can also be nerve-wracking. When is “too soon” to follow up? What if I sound too pushy? Should I call […]