Marketing

The real estate industry has been at its peak consistently for the past decade. There are always houses on the market and a ready buyer looking to move into these homes. However, sourcing for potential home buyers and sellers is never easy. Decades ago, real estate was advertised solely with traditional marketing methods such as […]

Being present on social media isn’t just something people do with their personal lives. It is now extremely common that businesses and brands are also active across social media platforms. There are numerous benefits to having a strong brand social media presence. For one, it allows you to build your reputation, post about the topics […]

One important habit shared by every successful prospecting agent is a powerful pre-prospecting routine. Following a consistent routine before you get on the phones will help you build and maintain positive momentum during (and after) your call sessions. As a real estate professional, you can’t always control what happens during your day. What you can […]

You already know video is an important part of the real estate marketing mix. Stats like, “homes listed with videos get 4x the inquiries” and “85% or buyers and sellers want to work with agents using video” are incredibly telling. But to truly get the most out of video and stand out from you competition, […]

Cindy Adams became a licensed Real Estate Agent back in 2015, serving the primarily Tri-Cities/Maple Ridge area of British Columbia. Her entire business was built on doorknocking. The traditional way. And she was good at it, as it was her only source of finding new leads beyond her circle. In her earlier years, back in […]

Many individuals are unaware that social media influencing is a very competitive sport. You may not spend your days brawling it out with your fellow Instagram users, but you are definitely fighting for the same audience’s attention and engagement. Perhaps having the loudest voice isn’t the best way to stand out in such a crowded […]

Hot, fresh leads are great. You know exactly how to engage. You call them, get them going with an automatic Action Plan, and follow up accordingly until it’s time to take the next step. But not every lead is ready to bite, and even the best agents have a list of what can be considered ‘Stale […]

Though often used interchangeably, Virtual Tours and 3D Tours are uniquely different. Virtual Tours began in 1999 – customers click hotspots on a 2D floorplan to view a 360-degree panorama image. 3D Tours were first released in 2012 – customers interact with a fully rendered 3D model to move throughout the property. 3D Tours give […]

Investing in Facebook ads can be life changing. Great ads open up new opportunities to form new client relationships and build your prospecting database. Suddenly you’re sitting in a blue ocean, away from competitors, communicating to your prospects before anyone else and building a thriving business built on trust, service and contribution. So today we […]