Marketing

If you aren’t talking about things I care about I won’t hear you! We see so much nonsense all day from billboards to social media that you have to speak directly to my interests or pain points to get my attention! For example, a post about how to sell my house won’t get my attention. […]

Listing inventory is at an all time low. Even with rising interest rates demand is outstripping supply. As a result many home sellers are afraid of listing their home and ending up homeless. So they are starting their journey with a home search. That’s why buyer ads are turning into a great way to find […]

Terrible real estate photos are the biggest turn-off when looking at potential future homes or rentals. Capturing beautiful, clean pictures is key to getting buyers and renters interested. By using the right tools, lighting the space well, and staging the scene, great real estate photography is easy! 1. The Basics While there are many nuanced […]

Historically, CRM systems were static, merely acting as a data warehouse with limited value to an agent. Today, however, agents have an  unprecedented opportunity to effectively leverage a CRM system as a virtual assistant, helping to automate mundane, time-consuming activities and more effectively identify, nurture, and ultimately convert leads for increased business. Modern, intuitive CRM […]

As a real estate agent, you know how important it is to have quality leads. So it’s frustrating when you run into wrong numbers and bad information that waste your time. Keep reading to discover what makes some lead companies better than others and where to find the best information. 1. Is the Data Fresh? […]

Quick! You just got a big update about a transaction you need to share with a client. Do you text them a summary? Send an email? Shoot them a call? OR record a video message? One of these is clearly better for the customer than the others. So you should use it! So, which is […]

In an unpredictable and ever-changing real estate market, it’s more important than ever for agents to pack their pipeline for long-term, sustainable success. In order to do so, you need the latest and greatest strategies that generate leads and listings for a consistent business. Discover 8 of the best lead generation tactics to scale and […]

Should you spend advertising dollars on Zillow or Realtor.com? How do you know if you should run ads on Facebook, Google PPC, or both? How do these lead sources compare, and more importantly, do they convert? Those were the biggest questions discussed on our latest webinar with Lab Coat Agent’s, Tristan Ahumada. Our own Brady […]

Here is your guide on the best for sale by owner (FSBO) scripts to use in 2022. Calling FSBO (For-Sale-By-Owner) leads is one of the most effective paths to more listing loot. Why? Because these homeowners already want to sell their home but assume working with an agent means money down the drain. With the […]