Marketing

Quick! You just got a big update about a transaction you need to share with a client. Do you text them a summary? Send an email? Shoot them a call? OR record a video message? One of these is clearly better for the customer than the others. So you should use it! So, which is […]

In an unpredictable and ever-changing real estate market, it’s more important than ever for agents to pack their pipeline for long-term, sustainable success. In order to do so, you need the latest and greatest strategies that generate leads and listings for a consistent business. Discover 8 of the best lead generation tactics to scale and […]

Should you spend advertising dollars on Zillow or Realtor.com? How do you know if you should run ads on Facebook, Google PPC, or both? How do these lead sources compare, and more importantly, do they convert? Those were the biggest questions discussed on our latest webinar with Lab Coat Agent’s, Tristan Ahumada. Our own Brady […]

Here is your guide on the best for sale by owner (FSBO) scripts to use in 2022. Calling FSBO (For-Sale-By-Owner) leads is one of the most effective paths to more listing loot. Why? Because these homeowners already want to sell their home but assume working with an agent means money down the drain. With the […]

The real estate industry has been at its peak consistently for the past decade. There are always houses on the market and a ready buyer looking to move into these homes. However, sourcing for potential home buyers and sellers is never easy. Decades ago, real estate was advertised solely with traditional marketing methods such as […]

Being present on social media isn’t just something people do with their personal lives. It is now extremely common that businesses and brands are also active across social media platforms. There are numerous benefits to having a strong brand social media presence. For one, it allows you to build your reputation, post about the topics […]

One important habit shared by every successful prospecting agent is a powerful pre-prospecting routine. Following a consistent routine before you get on the phones will help you build and maintain positive momentum during (and after) your call sessions. As a real estate professional, you can’t always control what happens during your day. What you can […]

You already know video is an important part of the real estate marketing mix. Stats like, “homes listed with videos get 4x the inquiries” and “85% or buyers and sellers want to work with agents using video” are incredibly telling. But to truly get the most out of video and stand out from you competition, […]

Cindy Adams became a licensed Real Estate Agent back in 2015, serving the primarily Tri-Cities/Maple Ridge area of British Columbia. Her entire business was built on doorknocking. The traditional way. And she was good at it, as it was her only source of finding new leads beyond her circle. In her earlier years, back in […]