Marketing

Real estate videography is an art that has come to life in the modern world. It is a combination of video and photography, with a focus on capturing the best possible footage of properties for sale. We researched a variety of different companies to get an idea of how much you should expect to pay […]

Think of all the mundane, repetitive, manual tasks you undertake to connect with prospects and convert them into clients. Now, imagine you have a platform that intelligently automates those tasks and serves as a conversion engine for your brokerage. That’s exactly what the right CRM can do for your business — if your agents use […]

Do you struggle to make New Year’s resolutions only to abandon it weeks later? Most likely, this is due to your resolution being too broad. “Start a Facebook business page” or “Hire a marketing assistant” are both good goals, but they don’t provide a way to get there. If you’ve depended on word-of-mouth and networking […]

The real estate market is ever-changing. Sometimes the market is really hot while other times it can take a downturn. Because of this, it’s so important for new agents to pack their pipeline for long-term, sustainable success. In order to do so, you need the latest and greatest strategies that generate leads and listings for […]

If you aren’t talking about things I care about I won’t hear you! We see so much nonsense all day from billboards to social media that you have to speak directly to my interests or pain points to get my attention! For example, a post about how to sell my house won’t get my attention. […]

Listing inventory is at an all time low. Even with rising interest rates demand is outstripping supply. As a result many home sellers are afraid of listing their home and ending up homeless. So they are starting their journey with a home search. That’s why buyer ads are turning into a great way to find […]

Terrible real estate photos are the biggest turn-off when looking at potential future homes or rentals. Capturing beautiful, clean pictures is key to getting buyers and renters interested. By using the right tools, lighting the space well, and staging the scene, great real estate photography is easy! 1. The Basics While there are many nuanced […]

Historically, CRM systems were static, merely acting as a data warehouse with limited value to an agent. Today, however, agents have an  unprecedented opportunity to effectively leverage a CRM system as a virtual assistant, helping to automate mundane, time-consuming activities and more effectively identify, nurture, and ultimately convert leads for increased business. Modern, intuitive CRM […]

As a real estate agent, you know how important it is to have quality leads. So it’s frustrating when you run into wrong numbers and bad information that waste your time. Keep reading to discover what makes some lead companies better than others and where to find the best information. 1. Is the Data Fresh? […]