Marketing

Understanding how to increase lead engagement and conversion goes hand-in-hand with getting leads. Getting leads today is much easier than before. Usually, all you have to do is to increase your budget for PPC to see an additional lead flow. However, lead engagement and conversion offer more opportunities to increase income than having more leads. […]

With the rapidly evolving development of artificial intelligence (AI) in the real estate industry, is it possible that eventually you could be replaced by an AI agent in the future? Not yet, but probably sooner than you think, we’ll see 100% AI real estate agents. These completely virtual and artificial agents will be able to […]

Real estate agents have long relied on traditional marketing techniques such as flyers, billboards, and mailers to attract potential clients. While these methods can be effective, they often come with a hefty price tag and don’t always reach the intended audience. In today’s digital age, Facebook Ads have emerged as a cost-effective and highly targeted […]

Last weekend, I used reverse prospecting to attract 17 new warm leads to me and my business at a street fair. We’ll talk about how I did that more later. Do you hate Cold Calling, Door Knocking and being Salesy? Me too! Okay, so how do you prospect then? I use reverse prospecting! What Is […]

In the fast-paced world of real estate, agents need prospecting tools that will help them be more productive and efficient. One tool every agent should have is a Power Dialer. Dialers enable agents to have more conversations in less time so they can focus on what really matters – building relationships and closing deals. In […]

Last year, Handwrytten commissioned a survey to measure how consumers prefer to be contacted. In this extensive survey, we polled 2001 Americans over the age of 18 on how they prefer to communicate with their peers and with their brands. Key audience demographics captured included household income, preference for premium or economy goods and percent […]

In today’s world, there are more ways than ever to connect with customers. Phone calls, emails, social media posts, traditional print, text messages, push notifications and handwritten notes a dizzying array of options for outreach. With so many options, many of us just choose the easiest approach: email. However, with the average office worker receiving […]

On the latest episode of our Keeping It Real podcast, we welcome back Bob McCranie. Bob is A DFW-based broker and Tom Ferry coach expanding his business across Texas and Louisiana. Bob shares his plans for his expanding business model, how his business has grown, and how he is tying these new markets into his […]

In the competitive real estate industry, generating high-quality leads is essential for success. In this article, we’ll explore the best lead generation tools for buyer and seller leads that yield results, regardless of your budget or market. From Ylopo to other technology-agnostic options, we’ve got you covered. Gary Keller once said, “The number of qualified […]