Marketing

Every Real Estate agent on LabCoat Agents has heard the saying that 20 percent of salespeople make 80 percent of all the sales. Do you ever wonder why that is? It might be easy to assume that they just work harder, have more talent, or have better luck, but the truth is they are using […]

Forget gimmicks, bait and switch tactics, and stealth lead capture.  People want sincerity. Over the past few years, we’ve tried multiple lead capture signage and Call-To-Action marketing, and have realized minimal to zero results.  I wanted a way to interact with our target market in a real and genuine way. In the past year, this […]

After a combined 80 years in the real estate trade my business partner of the last 22 years, John Reilly and I are pleased to share Seven Success Fundamentals in Real Estate. These are key points we have practiced and observed in many successful real estate professionals over the years. To a large degree, success […]