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It can be a frustrating situation for a Real Estate agent and for their clients if they are unable to find the dream home for them. There can be quite a few reasons that can lead to this ‘frustrating situation,’ one of the major reasons being the Real Estate agent having scarce resources. For the Real Estate agents, losing out on their […]


“Matterport, a Warm Welcome” Open the door. Feel that soft breeze as the air from inside greets you, take a couple of gentle steps into a new space. Absorb the distances between walls, and let your gaze travel across the furniture. Touch the bannister and peer down the hall, the textured walls flickering in the light. You’ve […]


The Real Estate trade often boils down to how well a product can be sold; individuals and families looking to invest in property fully understand exactly how steep the stakes are. If a single misstep occurs, they are entirely likely to carry their business elsewhere. Indeed, the thriving Real Estate market supports such agent-hopping movements; on average, a family […]


If you’re like most Real Estate agents, you’ve considered the video opportunity. It gives a more human way to communicate in your relationship- and referral-based business. You look for opportunities to get face-to-face with prospects and clients, and video helps you do this any time and at scale. If you’re already putting video to use in a traditional sense (think: home tours, community videos, branding […]


First, you have to do a little research. Where are clients going to regularly find homes for sale? Are they going to Google, Facebook, Realtor.com, Zillow, Yelp or another online source? For me, I try to cover all of them with reviews, but it gets challenging when I have to ask the client to fill out reviews for […]


Let me get something out of the way. This post is NOT a how-to article about SEO. Search engine optimization, or SEO for short, is a complex subject. For most people, it isn’t necessary to spend the time and energy it takes to learn the inner workings of how search engines rank sites. What this post is designed to do is to teach you SEO concepts and fundamental […]


LabCoat Agents interviews Danny Rubin. Danny Rubin is an author and speaker trusted for his practical advice on writing, networking and interpersonal skills. Alongside his writing template books, Rubin leads hands-on workshops where he teaches teens, college students and working professionals how to be stronger communicators in the business world. He s also the author of […]


As a real estate agent, you’re looking to get into the mindset of buyers and sellers to provide the optimal environment to sell homes. Generally speaking, the first step is uploading information to the MLS. This simple step is often overlooked and considered taking care of the base requirements. However, every MLS listing should be […]