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I wanted to share what my team and I are doing for lead follow-up and nurture with Facebook leads. We use YLopo, but this will work with any FB lead gen. I hear a lot about agents getting frustrated because leads are not responding to you. But let’s be real here… how many of you […]
I’ve had tremendous success leveraging BombBomb in my business. At least one seller a month is procured as a result of a well-timed video from me. The feedback from clients after the sale was that the video endeared them in a way that a first impression would. Video has the incredible ability to give you a listing appointment from the convenience of your own home. When discussing […]
It can be a frustrating situation for a Real Estate agent and for their clients if they are unable to find the dream home for them. There can be quite a few reasons that can lead to this ‘frustrating situation,’ one of the major reasons being the Real Estate agent having scarce resources. For the Real Estate agents, losing out on their […]
“Matterport, a Warm Welcome” Open the door. Feel that soft breeze as the air from inside greets you, take a couple of gentle steps into a new space. Absorb the distances between walls, and let your gaze travel across the furniture. Touch the bannister and peer down the hall, the textured walls flickering in the light. You’ve […]
The Real Estate trade often boils down to how well a product can be sold; individuals and families looking to invest in property fully understand exactly how steep the stakes are. If a single misstep occurs, they are entirely likely to carry their business elsewhere. Indeed, the thriving Real Estate market supports such agent-hopping movements; on average, a family […]
If you’re like most Real Estate agents, you’ve considered the video opportunity. It gives a more human way to communicate in your relationship- and referral-based business. You look for opportunities to get face-to-face with prospects and clients, and video helps you do this any time and at scale. If you’re already putting video to use in a traditional sense (think: home tours, community videos, branding […]
First, you have to do a little research. Where are clients going to regularly find homes for sale? Are they going to Google, Facebook, Realtor.com, Zillow, Yelp or another online source? For me, I try to cover all of them with reviews, but it gets challenging when I have to ask the client to fill out reviews for […]
Let me get something out of the way. This post is NOT a how-to article about SEO. Search engine optimization, or SEO for short, is a complex subject. For most people, it isn’t necessary to spend the time and energy it takes to learn the inner workings of how search engines rank sites. What this post is designed to do is to teach you SEO concepts and fundamental […]