Marketing

First, you have to do a little research. Where are clients going to regularly find homes for sale? Are they going to Google, Facebook, Realtor.com, Zillow, Yelp or another online source? For me, I try to cover all of them with reviews, but it gets challenging when I have to ask the client to fill out reviews for […]

Let me get something out of the way. This post is NOT a how-to article about SEO. Search engine optimization, or SEO for short, is a complex subject. For most people, it isn’t necessary to spend the time and energy it takes to learn the inner workings of how search engines rank sites. What this post is designed to do is to teach you SEO concepts and fundamental […]

LabCoat Agents interviews Danny Rubin. Danny Rubin is an author and speaker trusted for his practical advice on writing, networking and interpersonal skills. Alongside his writing template books, Rubin leads hands-on workshops where he teaches teens, college students and working professionals how to be stronger communicators in the business world. He s also the author of […]

As a real estate agent, you’re looking to get into the mindset of buyers and sellers to provide the optimal environment to sell homes. Generally speaking, the first step is uploading information to the MLS. This simple step is often overlooked and considered taking care of the base requirements. However, every MLS listing should be […]

Every Real Estate agent on LabCoat Agents has heard the saying that 20 percent of salespeople make 80 percent of all the sales. Do you ever wonder why that is? It might be easy to assume that they just work harder, have more talent, or have better luck, but the truth is they are using […]

Forget gimmicks, bait and switch tactics, and stealth lead capture.  People want sincerity. Over the past few years, we’ve tried multiple lead capture signage and Call-To-Action marketing, and have realized minimal to zero results.  I wanted a way to interact with our target market in a real and genuine way. In the past year, this […]

After a combined 80 years in the real estate trade my business partner of the last 22 years, John Reilly and I are pleased to share Seven Success Fundamentals in Real Estate. These are key points we have practiced and observed in many successful real estate professionals over the years. To a large degree, success […]