Marketing

A real estate agent in Rancho Cucamonga, California, and a fellow Lab Coat Agent of yours, Alvin Tapia, is a video influencer in the industry.  Not only has he contributed videos and video tips in the LCA Facebook group, he was also recognized in our Top 50 Real Estate Video Influencers project.  In five different categories, the project ranks 50 agents and teams […]

Is your branding important or should you use your brokers? Is it worth investing money to create your own brand identity?  In this post I’m going to explain why you should prioritize building your personal brand over your brokers.  Ninety-six percent of consumers last year chose the agent over the brand they were affiliated with. This means only 4 percent of […]

This is the third installment of Scott Hack’s series for LabCoat Agents, “Tackling SEO & Digital Marketing.” Part I covers how to find the right consultant or new team member to assist you in Search Engine Optimization. Part II is more of a checklist to see how SEO-friendly your site is now, and how to […]

Through the Fall 2017, BombBomb took on the ambitious task of identifying and ranking the top 50 Real Estate Video Influencers. Including honorable mentions, 80 people in total were recognized across these 5 categories: – Home Tours and Listing Videos – Neighborhood and Community Videos – Recorded Videos for Email, Text, and Social – Live Videos in Facebook and YouTube […]

A presentation you don’t often see. A challenge I was privileged to meet. The topic: compelling Real Estate content. How to use words, images, and videos more effectively in websites, blogs, email, and social media to grow a Real Estate business. The kind people at West and WFG National Title invited me to deliver on […]

We all know that text messaging has a MUCH higher response rate than email. I will be the first to admit I have email fatigue. Too many words = I don’t want to read it. I know that sounds horrible, but it’s the truth. And candidly, the majority of leads are in the same boat. It’s not uncommon to see […]

How do you stand out from the crowd? Last week my husband, Steve, and I attended the Michigan Realtor Convention in Grand Rapids, MI. There were a couple thousand agents attending the event. This was a special convention because I had been selected as Realtor of the Year for my local association. One of the perks […]

I wanted to share what my team and I are doing for lead follow-up and nurture with Facebook leads. We use YLopo, but this will work with any FB lead gen. I hear a lot about agents getting frustrated because leads are not responding to you. But let’s be real here… how many of you […]

I’ve had tremendous success leveraging BombBomb in my business. At least one seller a month is procured as a result of a well-timed video from me. The feedback from clients after the sale was that the video endeared them in a way that a first impression would. Video has the incredible ability to give you a listing appointment from the convenience of your own home.  When discussing […]