Marketing

If you want to get as many clients as you can as a real estate agent, then it’s necessary to make people aware of who you are.   And, how do you let people know who you are?   Well, there are many ways to make yourself known, but if you want to bring in more leads, […]

Back in the day, buyers and sellers depended entirely on real estate agents to find their dream home or sell their property. Today, most prospective homebuyers are proactive. They head straight for their electronic devices to search for properties before even contacting an agent. In fact, more than 90 percent of Americans go online to […]

Videos are the future – a notion that is backed up by a natural disposition towards flashy visuals (the many sequels to Fast and Furious and Transformers can attest to this). If Michael Bay isn’t your thing, then there are also stats to provide it, courtesy of the renown IT authority – Cisco: “Globally, IP […]

Why should I do business with you? What’s in it for me? Your leads are asking themselves these questions, and if you’re like most agents, the answers probably don’t look too good! Let’s begin by asking, “What makes you different from the rest?” “What makes you stand out in a crowd?” How do you show […]

This is a sponsored post in collaboration with Agentology.  There’s no denying that social media has been a focal point for success within the residential real estate industry. We’ve discussed before the importance of building brand awareness within real estate, and given the fact that 90% of Americans go online to shop for property, it’s worth […]

Marketing can take all kinds of forms, and some people will go to whatever means necessary to make a sale, regardless of how extreme their marketing tactics are. In terms of real estate, there are many ways in which an agent can market him or herself to attract a broader audience as well as certain […]

Are you still buying leads from sites like Realtor.com and Zillow despite their abysmal conversion rates? You know that throwing money at these leads isn’t good for your business, but you do it anyway.  Sure, you can say that you’ll improve your ability to convert these leads with a few tweaks to your process, but deep down, […]

If you have purchased anything in the past 10 years online, odds are you may have purchased a good percentage of those items from a retargeting ad. Facebook retargeting is one of the most powerful tools out there. It is loved and used by the world’s top marketers because it helps to achieve one of […]

There aren’t many things more important than old–fashioned networking in the real estate industry. You know—the good old handshake, elevator speech, and phone number grab. That’s because, as we industry professionals are all aware, in our business, who you know can be as important as what you know. Good networking can lead to good contacts, […]