Marketing

Marketing can take all kinds of forms, and some people will go to whatever means necessary to make a sale, regardless of how extreme their marketing tactics are. In terms of real estate, there are many ways in which an agent can market him or herself to attract a broader audience as well as certain […]

Are you still buying leads from sites like Realtor.com and Zillow despite their abysmal conversion rates? You know that throwing money at these leads isn’t good for your business, but you do it anyway.  Sure, you can say that you’ll improve your ability to convert these leads with a few tweaks to your process, but deep down, […]

If you have purchased anything in the past 10 years online, odds are you may have purchased a good percentage of those items from a retargeting ad. Facebook retargeting is one of the most powerful tools out there. It is loved and used by the world’s top marketers because it helps to achieve one of […]

There aren’t many things more important than old–fashioned networking in the real estate industry. You know—the good old handshake, elevator speech, and phone number grab. That’s because, as we industry professionals are all aware, in our business, who you know can be as important as what you know. Good networking can lead to good contacts, […]

A real estate agent in Rancho Cucamonga, California, and a fellow Lab Coat Agent of yours, Alvin Tapia, is a video influencer in the industry.  Not only has he contributed videos and video tips in the LCA Facebook group, he was also recognized in our Top 50 Real Estate Video Influencers project.  In five different categories, the project ranks 50 agents and teams […]

Is your branding important or should you use your brokers? Is it worth investing money to create your own brand identity?  In this post I’m going to explain why you should prioritize building your personal brand over your brokers.  Ninety-six percent of consumers last year chose the agent over the brand they were affiliated with. This means only 4 percent of […]

This is the third installment of Scott Hack’s series for LabCoat Agents, “Tackling SEO & Digital Marketing.” Part I covers how to find the right consultant or new team member to assist you in Search Engine Optimization. Part II is more of a checklist to see how SEO-friendly your site is now, and how to […]

Through the Fall 2017, BombBomb took on the ambitious task of identifying and ranking the top 50 Real Estate Video Influencers. Including honorable mentions, 80 people in total were recognized across these 5 categories: – Home Tours and Listing Videos – Neighborhood and Community Videos – Recorded Videos for Email, Text, and Social – Live Videos in Facebook and YouTube […]

A presentation you don’t often see. A challenge I was privileged to meet. The topic: compelling Real Estate content. How to use words, images, and videos more effectively in websites, blogs, email, and social media to grow a Real Estate business. The kind people at West and WFG National Title invited me to deliver on […]