Marketing

What’s holding you back from the success and financial security that you’ve been dreaming of? Is it competing agents? Is it the changing market? No, more likely than not, the only thing holding you back from a highly successful real estate career is you. It’s not that you aren’t working hard enough, or even that […]

I began my real estate career September of 2006 – I joined a small team of 2 other agents and it was literally the “land of milk and honey” in our market area of Northern NJ. Roberta. My then Team Lead (now my Business Partner) used to say that she would sit at her desk […]

You’re doing it wrong Don’t get salty at me for telling it how it is, but 90% of agents are focusing on the wrong things 90% of the time. Yup, I said it because it needs to be said. I talk with agents and brokers from across the country every single day. I interview 20, […]

Real estate agents – or any business owner for that matter – are always looking for new ways to bring in leads. One of the best ways to do this is by creating a newsletter that interested clients can sign up for. A newsletter is a great outbound marketing technique that, if done right, can […]

For many people, the new year is a chance to reflect on what’s happened in the last 12 months, make resolutions and goals for the upcoming year, and to have an opportunity to start on a clean slate. While many would like to apply this ideology to things that are often out of our control, […]

Touch your database, a lot. When it comes to your database, we are all told to just focus on it. Stay in touch, call them 4 times a year and you’ll get referrals. It sounds simple and yet, for a lot of us, it still makes that phone weigh a ton. Real estate is hard and asking for business […]

A huge part of any showing is the staging. This is because people may have a hard time seeing themselves living in a home unless it looks live-able. And, not just live-able, but nice. While it may seem like a waste of money to some agents (some buyers aren’t paying too much attention if it’s not their dream home), true […]

We all know that listing. The one that’s been on the market for months. The one that the poster keeps updating, to make it look like it hasn’t been on the market for months. The house that seems to be fairly priced (okay, maybe it’s a bit over the top), but is still within market value. The […]

A lot of people think that real estate scripts are their ace in the hole. They think that scripts are all they need convert leads, be successful on their calls, and make tons of money. Everyone wants the magic set of words that will get them the appointment or sale every time.   But it isn’t that […]