Marketing

Touch your database, a lot. When it comes to your database, we are all told to just focus on it. Stay in touch, call them 4 times a year and you’ll get referrals. It sounds simple and yet, for a lot of us, it still makes that phone weigh a ton. Real estate is hard and asking for business […]

A huge part of any showing is the staging. This is because people may have a hard time seeing themselves living in a home unless it looks live-able. And, not just live-able, but nice. While it may seem like a waste of money to some agents (some buyers aren’t paying too much attention if it’s not their dream home), true […]

We all know that listing. The one that’s been on the market for months. The one that the poster keeps updating, to make it look like it hasn’t been on the market for months. The house that seems to be fairly priced (okay, maybe it’s a bit over the top), but is still within market value. The […]

A lot of people think that real estate scripts are their ace in the hole. They think that scripts are all they need convert leads, be successful on their calls, and make tons of money. Everyone wants the magic set of words that will get them the appointment or sale every time.   But it isn’t that […]

If you want to get as many clients as you can as a real estate agent, then it’s necessary to make people aware of who you are.   And, how do you let people know who you are?   Well, there are many ways to make yourself known, but if you want to bring in more leads, […]

Back in the day, buyers and sellers depended entirely on real estate agents to find their dream home or sell their property. Today, most prospective homebuyers are proactive. They head straight for their electronic devices to search for properties before even contacting an agent. In fact, more than 90 percent of Americans go online to […]

Videos are the future – a notion that is backed up by a natural disposition towards flashy visuals (the many sequels to Fast and Furious and Transformers can attest to this). If Michael Bay isn’t your thing, then there are also stats to provide it, courtesy of the renown IT authority – Cisco: “Globally, IP […]

Why should I do business with you? What’s in it for me? Your leads are asking themselves these questions, and if you’re like most agents, the answers probably don’t look too good! Let’s begin by asking, “What makes you different from the rest?” “What makes you stand out in a crowd?” How do you show […]

This is a sponsored post in collaboration with Agentology.  There’s no denying that social media has been a focal point for success within the residential real estate industry. We’ve discussed before the importance of building brand awareness within real estate, and given the fact that 90% of Americans go online to shop for property, it’s worth […]