Marketing

There are many ways for real estate agents to get potential clients to notice them. Whether it’s through old-fashioned door-flyers or inventive online lead generation techniques, any way that people can find you — without you having to go searching for them first — is the most time-efficient way to grow your business and close […]

Facebook. Instagram. YouTube. Snapchat. And, now—Tik Tok. Real estate agents know the importance of being active on social media, but with so many different platforms out there—and new platforms coming out all the time—it’s challenging to stay on top of it all.  If you’re doing okay in the social media game but you want to […]

Expired listings represent both a tremendous opportunity and a significant challenge for real estate agents. The opportunity, of course, is to be the white knight who swoops in to turn failure into profit for frustrated homeowners. On the flip side, those same homeowners may now be leery of any real estate agent who claims to […]

There’s no question that agents have to put a lot of effort into their listings if they want to get meaningful responses. Writing a good listing with attractive photos, therefore, is something that takes a lot of trial and error, but should definitely be perfected over time. While there are tips you can follow to […]

Have you been getting a lot of those annoying robocalls lately? I know I have. Most of the time these days, I don’t even answer my phone unless I immediately recognize who’s calling me. According to lead-conversion expert Robby Trefethren, more and more Americans are doing the same. During a recent podcast interview, Robby went […]

Podcasts are a perfect way for busy Real Estate Agents to stay connected to industry leaders, business strategist, coaches and fellow agents who inspire, motivate and share their gifts, with the overall goal of learning and growing your business.  As markets shift, and disruptive tech companies continue to impact the Real Estate business, you can […]

There are many benefits to becoming a realtor, and if you’re currently working as a real estate agent, you may be interested in becoming a Realtor one day. Though there is definitely some crossover between agents and Realtor, Realtors are those who are a member of the National Association of REALTORS, and are, therefore, required […]

For many people, technology – and, social media in particular – is a blessing and a curse. While social media platforms allow business owners, such as real estate agents, an easy way to draw attention to what they’re doing and ultimately bring in more leads, the whole thing can seem rather daunting. Facebook, Instagram, Twitter, […]

You’ve probably heard the buzz around video marketing. You may even start to see it appearing on your newsfeed. Before you watch your competitor beat you to the punch, give video marketing a shot.  To help convince you, we are going to walk through three reasons you should be implementing video content and how to […]