Marketing

As much as real estate agents are out showing homes and meeting with clients face-to-face, there’s also a lot of time spent behind-the-scenes, or, in the office. This time may be spent doing marketing, emailing leads, making phone calls, or preparing paperwork for closing. There’s always a lot of work to get done! One thing […]

How to Get Your Facebook Ads Groove Back Written by Kate Rekrut of Joyce, Inc. Facebook has been a key part of many agents’ lead funnel for years. But lately, you might be finding it harder… and harder… and harder to get your ads approved. And even if you get your ads approved, you might […]

Given the current situation, it may be some time before you’re showing homes again – at least, physically. Many real estate agents have adapted to work life during COVID-19 and the restrictions on showing homes, by settling up virtual walkthroughs while updating their listing photos and descriptions). As virtual walkthroughs and/or videos will be your […]

As a real estate agent, it’s necessary to keep finding ways to get ahead of your competitors, by tapping into areas of the market that others are ignoring. One such area is that of expired listings and FSBO listings. While most agents and brokers are working on pulling in buyers and sellers the traditional way, […]

There are many ways for real estate agents to get potential clients to notice them. Whether it’s through old-fashioned door-flyers or inventive online lead generation techniques, any way that people can find you — without you having to go searching for them first — is the most time-efficient way to grow your business and close […]

Facebook. Instagram. YouTube. Snapchat. And, now—Tik Tok. Real estate agents know the importance of being active on social media, but with so many different platforms out there—and new platforms coming out all the time—it’s challenging to stay on top of it all.  If you’re doing okay in the social media game but you want to […]

Expired listings represent both a tremendous opportunity and a significant challenge for real estate agents. The opportunity, of course, is to be the white knight who swoops in to turn failure into profit for frustrated homeowners. On the flip side, those same homeowners may now be leery of any real estate agent who claims to […]

There’s no question that agents have to put a lot of effort into their listings if they want to get meaningful responses. Writing a good listing with attractive photos, therefore, is something that takes a lot of trial and error, but should definitely be perfected over time. While there are tips you can follow to […]

Have you been getting a lot of those annoying robocalls lately? I know I have. Most of the time these days, I don’t even answer my phone unless I immediately recognize who’s calling me. According to lead-conversion expert Robby Trefethren, more and more Americans are doing the same. During a recent podcast interview, Robby went […]