Marketing

Our latest webinar, the second of a two-part series with Tristian & Associates team members Zack Neeley and Mark Rader and Chime’s Randy Carroll, discusses real-life lead convergence. Mark and Zack take you deeper into the process of converting those leads by using specific functionality offered in Chime. How do they do it and where do they start? The […]

Our latest and greatest webinar with LabCoat Agents featured members of the Tristan & Associates team themselves discussing how they use Chime as their CRM system to find and nurture the right leads. For this session, Tristian and Randy were joined by three agents – Tiffany, Mark, and Zack – who provided insight into their successful […]

For 70 percent of real estate agents, the aim of creating an Instagram page is to create brand awareness. Whether this is your goal or not, we all desire the same thing: more sales. Luckily, there is a science behind social media success.  Firstly—and this is essential—diversify your content. The real estate business is relentless […]

It seems like real estate agents have a language of their own, and they kind of do if you really think about it. Whether it’s the language we use to talk with other agents, to bring clients in, or to list a property, there’s no denying that there are many “go-to” words and phrases. Oftentimes, […]

Tracking for Beginners There seems to be a lot of hesitation and resistance against tracking in our industry. As a coach and as a manager, I’d ask agents where their business came from and they would tell me things like, “mostly open houses” “referral” or “my sphere” but when we sat down and wrote things […]

As much as real estate agents are out showing homes and meeting with clients face-to-face, there’s also a lot of time spent behind-the-scenes, or, in the office. This time may be spent doing marketing, emailing leads, making phone calls, or preparing paperwork for closing. There’s always a lot of work to get done! One thing […]

How to Get Your Facebook Ads Groove Back Written by Kate Rekrut of Joyce, Inc. Facebook has been a key part of many agents’ lead funnel for years. But lately, you might be finding it harder… and harder… and harder to get your ads approved. And even if you get your ads approved, you might […]

Given the current situation, it may be some time before you’re showing homes again – at least, physically. Many real estate agents have adapted to work life during COVID-19 and the restrictions on showing homes, by settling up virtual walkthroughs while updating their listing photos and descriptions). As virtual walkthroughs and/or videos will be your […]

As a real estate agent, it’s necessary to keep finding ways to get ahead of your competitors, by tapping into areas of the market that others are ignoring. One such area is that of expired listings and FSBO listings. While most agents and brokers are working on pulling in buyers and sellers the traditional way, […]