Marketing

Ever wondered why social media marketers are so obsessed with all 72.1 million millennials? This demographic represents 38% of homebuyers in the U.S.—and not to mention, these wealthy millennials are attracted to large properties! With funds derived from finances and tech-fueled new wealth creation (as well as inheritance), this generation is purchasing later in life, […]

Consider this… It takes up to eight times more money, energy, and time to try and capture new clients than it does to generate business from your past clients and sphere of influence. So ask yourself… “How often do I engage with my database to generate repeat and referral business?”  While it’s always important to […]

Artificial Intelligence is a hot topic right now as agents and brokers are starting to experience just how powerful this technology can be to their business. One of our most recent webinars with the LCA team talked through just how easy it is to incorporate AI into your lead conversion process with Chime and showcased […]

When it comes to technology, agents and brokers alike have long been after a complete “all in one” software platform that can quite literally do it all from generating opportunities to transaction management. Truth be told the “all in one” platform does NOT exist – after all it is hard to be all things to […]

500 million people open Instagram every single day, and they’re spending an ever-increasing amount of time on the app; your brand needs to be on the top 4 most visited websites in the world, and it needs to be presented in the best way possible. The simplest yet most unacknowledged part of creating your brand […]

Anthony Lamacchia says no to the portals and yes to pay per click with Ylopo. Here’s what happened next. In the summer of 2018, Anthony Lamacchia, nationally renowned speaker and CEO of Lamacchia Realty in Massachusetts, had decided that enough was enough. His main “big portal” lead provider had just informed him that not only […]

The interest in Artificial Intelligence (AI) is driving agents and brokerages alike to take a closer look at the practical applications of this technology. Chime has pioneered the use of this technology and included a seamless integration into our award-winning sales acceleration platform. Late last year, our Randy Carroll sat down with Tristian to discuss […]

HOW TO BUILD YOUR BUSINESS SAFELY DURING THE HOLIDAY SEASON. Oh no! It’s December… the year feels like a waste! No matter how successful you are, and how great of a year you had, the Holiday Season leaves many people looking back at the year, instead of preparing for the next one. We have been […]

What is the ultimate goal of marketing? (No cheating by looking at … well, the title of this article.) A lot of people don’t understand marketing as a discipline, service, or career. One of the reasons the definition is so nebulous is because people don’t understand what the ultimate goal of marketing even is. So […]