Marketing

Anthony Lamacchia says no to the portals and yes to pay per click with Ylopo. Here’s what happened next. In the summer of 2018, Anthony Lamacchia, nationally renowned speaker and CEO of Lamacchia Realty in Massachusetts, had decided that enough was enough. His main “big portal” lead provider had just informed him that not only […]

The interest in Artificial Intelligence (AI) is driving agents and brokerages alike to take a closer look at the practical applications of this technology. Chime has pioneered the use of this technology and included a seamless integration into our award-winning sales acceleration platform. Late last year, our Randy Carroll sat down with Tristian to discuss […]

HOW TO BUILD YOUR BUSINESS SAFELY DURING THE HOLIDAY SEASON. Oh no! It’s December… the year feels like a waste! No matter how successful you are, and how great of a year you had, the Holiday Season leaves many people looking back at the year, instead of preparing for the next one. We have been […]

What is the ultimate goal of marketing? (No cheating by looking at … well, the title of this article.) A lot of people don’t understand marketing as a discipline, service, or career. One of the reasons the definition is so nebulous is because people don’t understand what the ultimate goal of marketing even is. So […]

Our latest webinar, the second of a two-part series with Tristian & Associates team members Zack Neeley and Mark Rader and Chime’s Randy Carroll, discusses real-life lead convergence. Mark and Zack take you deeper into the process of converting those leads by using specific functionality offered in Chime. How do they do it and where do they start? The […]

Our latest and greatest webinar with LabCoat Agents featured members of the Tristan & Associates team themselves discussing how they use Chime as their CRM system to find and nurture the right leads. For this session, Tristian and Randy were joined by three agents – Tiffany, Mark, and Zack – who provided insight into their successful […]

For 70 percent of real estate agents, the aim of creating an Instagram page is to create brand awareness. Whether this is your goal or not, we all desire the same thing: more sales. Luckily, there is a science behind social media success.  Firstly—and this is essential—diversify your content. The real estate business is relentless […]

It seems like real estate agents have a language of their own, and they kind of do if you really think about it. Whether it’s the language we use to talk with other agents, to bring clients in, or to list a property, there’s no denying that there are many “go-to” words and phrases. Oftentimes, […]

Tracking for Beginners There seems to be a lot of hesitation and resistance against tracking in our industry. As a coach and as a manager, I’d ask agents where their business came from and they would tell me things like, “mostly open houses” “referral” or “my sphere” but when we sat down and wrote things […]