Marketing

Agents who know how to recognize, respond, and adapt to changing markets are the ones who last. With inventory and interest rates at an all-time low, you should be adjusting what you say on the phone to land appointments and take listings. Keep reading to discover X creative scripts to find and take listings in […]

Over the past 14 months, traditional brokerages have come to really understand the value of technology and its ability to impact their business. But there are a lot of technology options and understanding which tools are best for your organization can be a daunting task. The innovative team from The Realty Shop in St. Louis, Missouri has […]

When people think of real estate agents, the image that comes to mind is usually the friendly face behind the purchase or sale of a pre-existing residence. What most don’t think about is the real estate transactions that occur with builders. Whether or not you have a background in construction or previous history with builders, […]

With thousands of websites available for every product and service, across every industry, it’s critical to differentiate from your competitors in order to attract and convert the right leads. But tackling your IDX can be daunting and may often fall to the bottom of your priority list. Award-winning realtor and highly sought-after coach Brett Baker […]

There is no question that we live in challenging times and have and will continue to face challenges aplenty in all aspects of our lives. It can be overwhelming, but I want to give you some encouragement today. When you have a challenge in your life — maybe it’s a buyer, another agent, your spouse, […]

Your strongest asset as a real estate professional is your database. It’s your most reliable source of repeat and referral business. The more quality contacts you have in your database, the easier it is to “graduate from the grind” and generate listings in the long run. Too many databases dry up, leaving agents to wonder […]

Instagram is constantly evolving. With over 995 photos uploaded every second, it takes a lot of time and energy to make sure your content gets noticed. Running for nearly 12 years, Instagram has stamina because it has one goal in mind: to monetize your content. If you don’t have the budget or know-how, make the […]

Want to know more about social media’s newest sensation, Clubhouse?  If you haven’t heard of Clubhouse yet, think early AOL chat rooms. It’s a voice-only platform where you can join hundreds of like-minded folks and chat about topics ranging from parenthood to fitness to starting your own business. You can hear from celebrities and industry […]

With housing inventory at a record-breaking low, real estate agents have been forced to adapt and change the way they do business in order to produce listings. Focusing only on buyers is no longer a sustainable path to commissions and is requiring agents to focus on new listings. Keep reading to discover 7 creative ways […]