Marketing

Your strongest asset as a real estate professional is your database. It’s your most reliable source of repeat and referral business. The more quality contacts you have in your database, the easier it is to “graduate from the grind” and generate listings in the long run. Too many databases dry up, leaving agents to wonder […]

Instagram is constantly evolving. With over 995 photos uploaded every second, it takes a lot of time and energy to make sure your content gets noticed. Running for nearly 12 years, Instagram has stamina because it has one goal in mind: to monetize your content. If you don’t have the budget or know-how, make the […]

Want to know more about social media’s newest sensation, Clubhouse?  If you haven’t heard of Clubhouse yet, think early AOL chat rooms. It’s a voice-only platform where you can join hundreds of like-minded folks and chat about topics ranging from parenthood to fitness to starting your own business. You can hear from celebrities and industry […]

With housing inventory at a record-breaking low, real estate agents have been forced to adapt and change the way they do business in order to produce listings. Focusing only on buyers is no longer a sustainable path to commissions and is requiring agents to focus on new listings. Keep reading to discover 7 creative ways […]

Ever wondered why social media marketers are so obsessed with all 72.1 million millennials? This demographic represents 38% of homebuyers in the U.S.—and not to mention, these wealthy millennials are attracted to large properties! With funds derived from finances and tech-fueled new wealth creation (as well as inheritance), this generation is purchasing later in life, […]

Consider this… It takes up to eight times more money, energy, and time to try and capture new clients than it does to generate business from your past clients and sphere of influence. So ask yourself… “How often do I engage with my database to generate repeat and referral business?”  While it’s always important to […]

Artificial Intelligence is a hot topic right now as agents and brokers are starting to experience just how powerful this technology can be to their business. One of our most recent webinars with the LCA team talked through just how easy it is to incorporate AI into your lead conversion process with Chime and showcased […]

When it comes to technology, agents and brokers alike have long been after a complete “all in one” software platform that can quite literally do it all from generating opportunities to transaction management. Truth be told the “all in one” platform does NOT exist – after all it is hard to be all things to […]

500 million people open Instagram every single day, and they’re spending an ever-increasing amount of time on the app; your brand needs to be on the top 4 most visited websites in the world, and it needs to be presented in the best way possible. The simplest yet most unacknowledged part of creating your brand […]