Marketing

Social media is the center point of everyday life. Especially with the lockdowns over the past year, the whole world has gone essentially virtual. Users have turned to social media to continue to connect not only with friends and family but with businesses and brands the ways they used to be able to in person. […]

It takes as many as eight touches for a homeowner to decide if they’re going to hire you as their agent. So if you’re only relying on a few phone calls to find listings, your pipeline could be at risk of drying up. This is why diversifying your touches is vital for staying top of […]

This article was originally featured on the Follow Up Boss Blog Yard signs are an iconic part of real estate. Yet only 6% of buyers start their home search by driving through potential neighborhoods they’d like to live in and looking for available homes — compared with a whopping 44% who begin their search online. In this […]

According to the National Association of REALTORS® Home Buyers and Sellers Generational Trends Report 2021, millennials made up 37% of the buyers share last year, making this audience of prime interest to today’s agents.  In our latest webinar with Lab Coat Agents, Mark Rader, Associate with Keller Williams, shares his best practice approach to reaching […]

Prospecting without follow-up is like trying to fill up a bucket that’s full of holes – no matter how hard you try, progress feels impossible. Follow-up is a crucial part of setting listing appointments, but can also be nerve-wracking. When is “too soon” to follow up? What if I sound too pushy? Should I call […]

This article was originally featured on the Follow Up Boss Blog It takes a lot to become successful in real estate. According to any number of industry leaders, you need to be disciplined, accountable, adaptable, driven, and persistent. All at once. For agents who stay in the game past the infamous five-year mark and go […]

Social media is a non-negotiable for modern-day representation. Whether you are showcasing yourself and your personal life or trying to expand your business, creating and posting content that resonates with your target audience is crucial. But how do you even begin to build a following in the first place? Without an audience, no one can […]

The phrase I keep hearing all the time in real estate in relation to business in this “heated” market is “…a rising tide floats all boats…”  AND, I interpret this particular phrase as “there is a LOT of transaction to be had right now, if you can make it known that you are in the […]

There is no specific formula developed for when you should follow up with people. It really comes down to instincts. If you are like 99% of the real estate agents out there, you are constantly trying to gauge the fine balance of time between contact and the follow-up. How soon is TOO soon?  Use Your […]