Marketing

This article was originally featured on the Follow Up Boss Blog It takes a lot to become successful in real estate. According to any number of industry leaders, you need to be disciplined, accountable, adaptable, driven, and persistent. All at once. For agents who stay in the game past the infamous five-year mark and go […]

Social media is a non-negotiable for modern-day representation. Whether you are showcasing yourself and your personal life or trying to expand your business, creating and posting content that resonates with your target audience is crucial. But how do you even begin to build a following in the first place? Without an audience, no one can […]

The phrase I keep hearing all the time in real estate in relation to business in this “heated” market is “…a rising tide floats all boats…”  AND, I interpret this particular phrase as “there is a LOT of transaction to be had right now, if you can make it known that you are in the […]

There is no specific formula developed for when you should follow up with people. It really comes down to instincts. If you are like 99% of the real estate agents out there, you are constantly trying to gauge the fine balance of time between contact and the follow-up. How soon is TOO soon?  Use Your […]

Agents who know how to recognize, respond, and adapt to changing markets are the ones who last. With inventory and interest rates at an all-time low, you should be adjusting what you say on the phone to land appointments and take listings. Keep reading to discover X creative scripts to find and take listings in […]

Over the past 14 months, traditional brokerages have come to really understand the value of technology and its ability to impact their business. But there are a lot of technology options and understanding which tools are best for your organization can be a daunting task. The innovative team from The Realty Shop in St. Louis, Missouri has […]

When people think of real estate agents, the image that comes to mind is usually the friendly face behind the purchase or sale of a pre-existing residence. What most don’t think about is the real estate transactions that occur with builders. Whether or not you have a background in construction or previous history with builders, […]

With thousands of websites available for every product and service, across every industry, it’s critical to differentiate from your competitors in order to attract and convert the right leads. But tackling your IDX can be daunting and may often fall to the bottom of your priority list. Award-winning realtor and highly sought-after coach Brett Baker […]

There is no question that we live in challenging times and have and will continue to face challenges aplenty in all aspects of our lives. It can be overwhelming, but I want to give you some encouragement today. When you have a challenge in your life — maybe it’s a buyer, another agent, your spouse, […]