Lead Generation

Artificial Intelligence is a hot topic right now as agents and brokers are starting to experience just how powerful this technology can be to their business. One of our most recent webinars with the LCA team talked through just how easy it is to incorporate AI into your lead conversion process with Chime and showcased […]

Anthony Lamacchia says no to the portals and yes to pay per click with Ylopo. Here’s what happened next. In the summer of 2018, Anthony Lamacchia, nationally renowned speaker and CEO of Lamacchia Realty in Massachusetts, had decided that enough was enough. His main “big portal” lead provider had just informed him that not only […]

Originally Featured On The Follow Up Boss Blog Ask your average Realtor what the best source of free leads is and you’ll probably hear one of two replies: Cold calling Door knocking But let’s be real. In this day and age, those aren’t the only methods to choose from. (And honestly, they may not even […]

HOW TO BUILD YOUR BUSINESS SAFELY DURING THE HOLIDAY SEASON. Oh no! It’s December… the year feels like a waste! No matter how successful you are, and how great of a year you had, the Holiday Season leaves many people looking back at the year, instead of preparing for the next one. We have been […]

Circle prospecting is one of the best ways to pack your pipeline without dealing with angry homeowners. Whether you’re prospecting a hot neighborhood, running an email campaign, or marketing a property you just listed, there are a lot of different strategies to circle prospect for listings. Here are 6 tips & scripts to land more […]

Your social presence is your personal and professional portfolio, which means you need to create content your potential clients will want to digest. How do you do this? Firstly, showcase your listings: past, present, and future. Just because a listing is closed does not mean it’s not of value—consider it an opportunity to demonstrate what […]

Our latest webinar, the second of a two-part series with Tristian & Associates team members Zack Neeley and Mark Rader and Chime’s Randy Carroll, discusses real-life lead convergence. Mark and Zack take you deeper into the process of converting those leads by using specific functionality offered in Chime. How do they do it and where do they start? The […]

The Reality of Prospecting The reality is… prospecting can be tough! The daily grind of calling, emailing, texting, and door-knocking for leads and listings is a huge reason why agents burn out. But it’s important to remember: a successful real estate career takes time and effort. Even the best agents in the industry had to […]

For 70 percent of real estate agents, the aim of creating an Instagram page is to create brand awareness. Whether this is your goal or not, we all desire the same thing: more sales. Luckily, there is a science behind social media success.  Firstly—and this is essential—diversify your content. The real estate business is relentless […]