Lead Generation

The sales process is rarely a straight line. Across industries, it often takes between seven and 12 touches to convert a prospect. Just ONE prospect. Realtors in particular bear a heavy follow up burden. How do you know when too much is in fact too much? How do you know when to leave a prospect […]

If you’re here, you already know email marketing is one of the most effective ways to turn real estate prospects into customers. We’ll cover what an email drip campaign is, and how to properly configure one for your business. In fact, email is so much a part of life that most of us use it […]

Stubborn FSBOs?… No Problem! Land the Listing Appointment with Darryl Davis It’s time to get “R-E-A-L” with FSBOs. In this podcast, New York coach Darryl Davis shares how new agents can sound more natural, how to nail every listing appointment, and how to deal with the most stubborn FSBO objections.  “We don’t sell people – […]

I’ve done Facebook ads for years and I have come to the conclusion that seller campaigns just are not effective, and in order to get sellers you have to ask the right questions to buyer leads. For example: If you ask, “Do you have a home to sell,” you may never truly know if they […]

Down a dark lane, in a forgotten corner of town, surrounded by overgrown trees, you will find an old mansion. It’s not as grand as it once was, merely a shadow of its former self. Occasionally, you will see the lights in the windows or a shadow skirting past the front door. No one is […]

When people think of real estate agents, the image that comes to mind is usually the friendly face behind the purchase or sale of a pre-existing residence. What most don’t think about is the real estate transactions that occur with builders. Whether or not you have a background in construction or previous history with builders, […]

With thousands of websites available for every product and service, across every industry, it’s critical to differentiate from your competitors in order to attract and convert the right leads. But tackling your IDX can be daunting and may often fall to the bottom of your priority list. Award-winning realtor and highly sought-after coach Brett Baker […]

This article was originally featured on the Follow Up Boss blog Most agents dream of the day they’re ready to make their first hire. But those who have done it know this is where the real fun begins. (And by “fun” we mean not only bigger revenue, but all the high-level challenges and leadership headaches that come […]

Your strongest asset as a real estate professional is your database. It’s your most reliable source of repeat and referral business. The more quality contacts you have in your database, the easier it is to “graduate from the grind” and generate listings in the long run. Too many databases dry up, leaving agents to wonder […]