Lead Generation
Topics
When I am meeting with sellers and I explain why they will have the most activity in the first two weeks of their home hitting the market, I explain to them that it is like Hunters and Trappers. At first—when people decide they want to buy—they get pre-approved, then they go on the Hunt. After they have exhausted […]
Last month, I had the opportunity to write on a sales approach that has helped my team sell over 240 homes in 2017. It’s called the Socratic Method of Selling. I’ve listed the three questions again below for reference. As a refresher, these questions aid my agents in teaching a client ways of thinking about the home buying […]
There are a few lessons to learn here. Besides choosing the right verbiage and the right image, you have to have the right systems in place to be able to handle all of the leads coming in so quickly. I’ve broken it down into three parts so you understand this a little better. A few weeks ago my goal […]
There’s no question that you know your business better than anyone. You’re a master at lead generation and leave nothing to chance. You’ve built your business from the ground up due to your motivation, dedication, and most of all, your insatiable hunger to succeed. But there’s one problem… You’re spending way too much time on your business, and it’s killing you. […]
I wanted to share what my team and I are doing for lead follow-up and nurture with Facebook leads. We use YLopo, but this will work with any FB lead gen. I hear a lot about agents getting frustrated because leads are not responding to you. But let’s be real here… how many of you […]
It can be a frustrating situation for a Real Estate agent and for their clients if they are unable to find the dream home for them. There can be quite a few reasons that can lead to this ‘frustrating situation,’ one of the major reasons being the Real Estate agent having scarce resources. For the Real Estate agents, losing out on their […]
Millions of dollars are spent each year by Real Estate agents to attract leads. Known as “pull marketing,” the main goal is to create a situation where the prospect calls you directly. Website SEO techniques and blogging as well as more traditional advertising such as Real Estate magazines and newspaper spreads are just some of […]
You know the feeling—your phone gets pinged with a referral, and you have every intention of getting back to them ASAP. But you’re in a meeting, or you’re driving, or you’re just about to walk into a meeting with a client and that potential referral ends up added to your database for follow up via “monthly newsletter.” Well, this type […]