Lead Generation

Before I give away the goods, I’ll need you to take a moment to walk in my shoes. When I was eighteen, I decided to get my Colorado real estate license. This was no easy decision for me as I was running a division of one of my families general contracting companies in Colorado Springs […]

Real estate agents – or any business owner for that matter – are always looking for new ways to bring in leads. One of the best ways to do this is by creating a newsletter that interested clients can sign up for. A newsletter is a great outbound marketing technique that, if done right, can […]

Cold calling is tough, generally unenjoyable, and, if we are being honest, pretty scary. This is especially true for people who don’t enjoy selling on the phone, but even true for good sales people who spend a lot of time on the phone every day.   This is because talking on the phone to unsuspecting strangers […]

In a generation that is consumed with digital advancements, undoubtedly this has shifted how the real estate agent works their marketing into the equation.   There are so many options, so many promises made, so much money spent, so much time invested ($), so many things to implement… Are you often left wondering what direction to go?  Lead generation […]

Realtors already have a huge list of concerns to worry about when working an open house. An open house is one of the first steps in closing a deal on a home, and everything needs to be as perfect as possible. Unfortunately, realtors these days also need to be concerned with their personal safety, as […]

Are you still buying leads from sites like Realtor.com and Zillow despite their abysmal conversion rates? You know that throwing money at these leads isn’t good for your business, but you do it anyway.  Sure, you can say that you’ll improve your ability to convert these leads with a few tweaks to your process, but deep down, […]

If you have purchased anything in the past 10 years online, odds are you may have purchased a good percentage of those items from a retargeting ad. Facebook retargeting is one of the most powerful tools out there. It is loved and used by the world’s top marketers because it helps to achieve one of […]

Planning a massive real estate open house that will attract 25-150 visitors is both easier than you might think AND an affordable/profitable lead generation source! Open houses are like client events: they take planning, and you need to follow the checklist in order to have a massive turn out! Key Points Most FSBO’s list within […]

Customer Service is viewed today as responding to a customer need or inquiry when it’s initiated by the customer and often times can be routine in the way they are handled. Today, successful real estate professionals recognize in a highly competitive market they must go above and beyond and create a unique Customer Experience!  It’s easy […]