Lead Generation

In a recent coaching call with our Power Agents®, we talked about effectively listing FSBOs, using tools to get necessary price reductions, how to create your listing conversation book, and using the current market stats to help sellers better understand how important it is to get ahead of the market. Our coaching calls are literally a […]

As a real estate professional, you may go by different names. And, this can become a bit nuanced when it comes to introducing yourself to potential clients. Are you a Realtor? Are you a broker? Are you an agent? Or, are you all three?  And, whatever it is you are, which is the best one […]

There are many ways for real estate agents to get potential clients to notice them. Whether it’s through old-fashioned door-flyers or inventive online lead generation techniques, any way that people can find you — without you having to go searching for them first — is the most time-efficient way to grow your business and close […]

In the real estate community, there are a lot of debates about door-knocking. Many argue that in this day in age, knocking on someone’s door in the hopes of attracting another client, simply isn’t worth it. Today, most people do not want someone knocking on their door, even if there are signs that the person […]

Taking on FSBO listings as well as expired listings can seem intimidating for any real estate agent. That being said, these listing types are a section of the market that’s worth tapping into. Over time, a majority of FSBO homeowners who aren’t having luck eventually come around to the idea of getting an agent’s help, […]

Expired listings represent both a tremendous opportunity and a significant challenge for real estate agents. The opportunity, of course, is to be the white knight who swoops in to turn failure into profit for frustrated homeowners. On the flip side, those same homeowners may now be leery of any real estate agent who claims to […]

Have you been getting a lot of those annoying robocalls lately? I know I have. Most of the time these days, I don’t even answer my phone unless I immediately recognize who’s calling me. According to lead-conversion expert Robby Trefethren, more and more Americans are doing the same. During a recent podcast interview, Robby went […]

Agents invest a lot of time and money in generating referral business, however, many times they drop ball in following up. There are 10 essential things you MUST do when you receive a referral to ensure you get more referrals, which can contribute to the growth and success of your real estate business. 1. Acknowledge […]

What is the first and foremost important activity of a successful Listing Specialist? Of course, you already know the answer: lead generation. In ancient times, our forefathers were hunter-gatherers. Back then, people migrated with their food source and hunting for the next meal was not an optional exercise. No matter how scarce the surrounding food […]