Follow Up

The idea behind this is to touch people 7 times in the first 7 business hours, and 7 times the following 7 days, and 7 times in the next 7 weeks, then finally 7 times in the following 7 months after that. I know it may seem to be a little too much, but if you think about it and […]

We can use video for so many things. But the best thing about it is the opportunity it gives you to make the relationship more meaningful, especially if you haven’t even met the person yet. Below are 10 videos that I use for 10 different occasions. I hope it inspires. The one piece of advice […]

Inbound leads usually come from two main sources: Signs and Ads. Signs can be “or sale” signs, “open house” signs, “corner” signs or other signs. With ads it could be magazine ads, postcards, newspapers or online leads. In the last few years we find most inbound leads are coming from the internet. 51% of buyers […]

Why is texting so popular? It comes down to one thing, control of time! I know I have written about this a few times on Lab Coat Agents, and some people have even accused me of ONLY texting people. Well, texting only helps if you actually follow up with a call. I always suggest you call first then […]

Lead nurturing, in it’s purest form, is about building trust with potential customers that are not ready to buy the moment they make contact with your business. This is definitely true for the Real Estate industry with buyers and sellers.  Hubspot found that 50% of leads are qualified but not yet ready to buy. (Source: Gleanster […]