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The real estate industry is no doubt a competitive one. Even though you don’t need a college education to get into the business, it seems that certain demographics of Realtors and homeowners are consistently given more representation than others. Despite the fact that we have come a long way as a society, there’s still a […]


Hiring new people is scary. So much so, that business owners and team leaders are often deterred from hiring, even when doing so would help their business grow. This is especially true when it comes to real estate companies or teams hiring inside sales agents (ISAs). Real Estate Is a Tough Industry Between 75% and […]


Most real estate agents spend a good portion of their time looking at trends that may be indicators of the housing market in the country and more specifically, where they work. But, those trends and stats, while accurate, can sometimes be misleading or not entirely useful. Therefore, you sometimes have to look elsewhere to get […]


One of the key things to learn as an ISA (or any salesperson) is that you don’t want to be doing all the talking during your sales conversations. If you’re an ISA on a prospecting call, and it’s mostly a one-way conversation in which your voice is thundering on with little input from the prospect, […]


Do you keep hearing about real estate video marketing, but feel stuck trying to figure out where to start? Everyone keeps telling you it’s so important for your real estate business, but no one is telling you how and why it really works. If you’re completely lost and confused, you’re not alone: realtors aren’t traditionally […]


Over the last year or so, the real estate market has seen a gradual decline in residential housing construction. While this has been somewhat worrisome for people who work in the industry, others have gone about their business, looking for bigger fish to fry. And, speaking of bigger, while residential housing construction is going down, […]


No beating around the bush today, today’s blog post is about INVENTORY: Lead Generation (Month 3 Post) Knowing Your Inventory (Today’s Post) Follow Up (Month 2 Post) Development of Best Practices Transaction Skills Mastery Marketing my Brand Time Blocking for All of the Above (Month 1 Post) This morning I am sitting at the airport […]


We all know that early mornings are not always our favorite. However, there can be many benefits to having a routine to powerfully start each day. A morning routine that leads to less stress and productivity is in fact, a science that you can implement in your own life. It’s important to remember that there […]


The average American sees anywhere from 4,000-10,000 advertisements per day (1). While our senses are bombarded with over 11 million bits of data every second, we can only expect an average person’s working memory to retain 40 bits (2). To be blunt, this means that most marketing strategies are dead in the water based on […]