Terrible real estate photos are the biggest turn-off when looking at potential future homes or rentals. Capturing beautiful, clean pictures is key to getting buyers and renters interested. By using the right tools, lighting the space well, and staging the scene, great real estate photography is easy! 1. The Basics While there are many nuanced […]
In a move that caught the attention of the entire internet, Facebook founder Mark Zuckerberg made this video announcement about Meta last October. Since then, speculation abounded about what this could mean for Facebook users and the social media scene more broadly. Meta calls itself “the next evolution of social connection”—so what, exactly, is changing? […]
As we all know, TikTok is the social media platform of the moment. It allows you to create concise content that is easy to digest, like, and share with others. If used strategically, you will even create a community of followers ready to learn more about you and your services! The possibilities of content creation […]
Many individuals are unaware that social media influencing is a very competitive sport. You may not spend your days brawling it out with your fellow Instagram users, but you are definitely fighting for the same audience’s attention and engagement. Perhaps having the loudest voice isn’t the best way to stand out in such a crowded […]
Let’s start with the basics. Social media is two things, social and media. You have to be willing to show up on your social channels to establish your brand and grow. The more social you are, the more you will grow, the more media you post, the more you will grow. You’ve heard it from […]
WHY is psychology relevant to real estate social media? We’ve all learned that the world is going digital. Agents are taking their door-knocking strategies and are headed for your inbox rather than your mailbox. As with all marketing strategies, they are only successful when they are converting. Head of Agent Development at Compass Realty, Lance […]
Social media is the center point of everyday life. Especially with the lockdowns over the past year, the whole world has gone essentially virtual. Users have turned to social media to continue to connect not only with friends and family but with businesses and brands the ways they used to be able to in person. […]
Social media is a non-negotiable for modern-day representation. Whether you are showcasing yourself and your personal life or trying to expand your business, creating and posting content that resonates with your target audience is crucial. But how do you even begin to build a following in the first place? Without an audience, no one can […]
Instagram is constantly evolving. With over 995 photos uploaded every second, it takes a lot of time and energy to make sure your content gets noticed. Running for nearly 12 years, Instagram has stamina because it has one goal in mind: to monetize your content. If you don’t have the budget or know-how, make the […]