Participation in Facebook groups like Lab Coat Agents at times can get a little maddening. There is a finite amount of new information available. Other than that, it seems to be the same rehash of the same information over and over… and I don’t say that as a negative thing. POSITIVE reinforcement of best practices and tips on […]
This is the third installment of Scott Hack’s series for LabCoat Agents, “Tackling SEO & Digital Marketing.” Part I covers how to find the right consultant or new team member to assist you in Search Engine Optimization. Part II is more of a checklist to see how SEO-friendly your site is now, and how to […]
If you haven’t already done so, you might want to start by reading part one of this series, where I break down some of the basics of how search engines work and how to interview and hire a consultant to help you reach your goals. If you’ve survived part one of this series and […]
Let me get something out of the way. This post is NOT a how-to article about SEO. Search engine optimization, or SEO for short, is a complex subject. For most people, it isn’t necessary to spend the time and energy it takes to learn the inner workings of how search engines rank sites. What this post is designed to do is to teach you SEO concepts and fundamental […]