Social media has become an essential tool in real estate marketing, with 48% of agents considering it the most effective form of advertising. However, many agents still face challenges in generating high-quality leads and converting them into clients through traditional Facebook and Instagram ads. If you’re among those struggling to make social media ads work […]
As a real estate agent, you know how important it is to have quality leads. So it’s frustrating when you run into wrong numbers and bad information that waste your time. And with all the different companies who claim their leads and data are the best, it can be difficult to know where to put […]
Have you heard of FRBOs? A lot of agents haven’t, which is why they’re such a lucrative lead type in an otherwise overcrowded prospecting market. In this article, we’re going to teach you what FRBOs are, why they’re an amazing lead source, and how to have successful conversations that can lead to a lifetime of […]
In real estate prospecting, effectively handling objections is key to your success. Your ability to navigate and overcome objections demonstrates your confidence and credibility as a capable agent. And even though objections may feel like a roadblock, they’re actually an opportunity to build trust and address specific needs. That’s why it’s important to embrace objections […]
In an era of online sales and marketing, direct mail is often thought of as an outdated lead gen technique. Most businesses focus solely on paid ads, social media, and email marketing, which begs the question: is direct mail dead? The answer might surprise you: for real estate agents, direct mail remains as important as […]
Introduction to Circle Prospecting Scripts When it comes to circle prospecting, experienced agents and coaches all say you should follow a script. The tricky thing is, there’s no such thing as a “perfect script” and there are a lot of options to choose from. And since no two conversations are alike, even the most popular […]
The Role of Cold Calling in Real Estate Cold calling has long been a staple in the real estate industry. It is a method of prospecting where agents reach out to potential clients by phone, with the goal of generating leads and ultimately closing deals. While some may argue that cold calling is outdated in […]
When it comes to prospecting calls, experienced agents and coaches all say you should follow a script. The tricky thing is, there’s no such thing as a “perfect script” and there are a lot of options to choose from. And since no two conversations are alike, even the most popular prospecting scripts aren’t ideal for […]
As a real estate professional, securing listings is essential for your success in the industry. In the current competitive market, it’s crucial to employ effective strategies to stand out and attract sellers. In this article, we will explore five proven methods to secure listings and grow your business. By implementing these strategies, you can increase […]