Selling a home is a big decision, and it can also be an emotional roller coaster. No matter how much you love your home, there’s always the chance that you might regret selling if real estate prices rise in the future. The key to success for real estate agents is understanding this mindset and speaking […]
Sky falling? World ending? Home prices dropping? Interest rates rising? Buyer leads dry up? Let me cut to the chase. I was an agent in 2008 when the market crashed. I made $3,000 that year. Racked up over $50,000 in credit card debt and hustled to find part time work to make ends meet. The last market crash […]
This summer, the travesty of my phone breaking occurred. As I watched my phone hit my ceramic tile, I slowly and painfully watched my connection to the rest of the world die as the glass shattered. As the stages of grief slowly passed by and I came to accept my fate, I realized due to the extensive […]
Last month, I had the opportunity to write on a sales approach that has helped my team sell over 240 homes in 2017. It’s called the Socratic Method of Selling. I’ve listed the three questions again below for reference. As a refresher, these questions aid my agents in teaching a client ways of thinking about the home buying […]
I want to share with you a method of selling that has helped my team to consistently close over 150 homes a year. Our online lead generation conversions hover around 10 percent depending on lead source. I believe part of the reason this is true is due to the Socratic Method of selling. Socrates was an ancient philosopher that engaged in […]
We all know that text messaging has a MUCH higher response rate than email. I will be the first to admit I have email fatigue. Too many words = I don’t want to read it. I know that sounds horrible, but it’s the truth. And candidly, the majority of leads are in the same boat. It’s not uncommon to see […]
I’ve had tremendous success leveraging BombBomb in my business. At least one seller a month is procured as a result of a well-timed video from me. The feedback from clients after the sale was that the video endeared them in a way that a first impression would. Video has the incredible ability to give you a listing appointment from the convenience of your own home. When discussing […]
If you’ve been an LCA member for more than two hours, you’ve seen people ask what CRM is the best. I think most agents are looking for ways to organize and simplify their life. This is why the image of having a better CRM is so appealing to agents everywhere. We are overwhelmed with work if we are busy […]
A main pain point often seen in LabCoat Agent discussions is lead conversion. The solution is pretty clear and not groundbreaking: Follow up fast and often. The challenge is that most agents don’t do any follow up, let alone fast and rhythmic follow up. This is highlighted by the embarrassing report from Zillow stating that nearly half of all Zillow leads go unanswered. Look, I get it. I’ve been an […]