Why the Middle of Your Real Estate Journey is the Most Important
There’s a part of the real estate journey no one really prepares you for. It’s not the exciting beginning when everything feels fresh, and it’s not the celebration at the end when the wins are big. It’s the middle. The part where momentum slows down, progress feels invisible, and you start wondering if any of it is working.
This is where most agents feel tired and want to give up. But this is also where the real growth happens. If you can keep showing up through this part, you’ll come out stronger, wiser, and more confident. One day, this season will be the part of your story you’re most proud of.
THE LCA BLOG
Weekly articles that cover every aspect of the real estate industry, growing your business, personal development & so much more.
Most real estate agents approach presentations focused on what they’ll say rather than what they’ll ask. Yet the most successful listing agents know that questions, not statements, are what truly win clients. Strategic questioning transforms your presentation from a one-sided pitch into a meaningful conversation that addresses your prospect’s specific needs and concerns. In today’s […]
Generating consistent, high-quality leads is one of the most critical components of a successful real estate career. And as technology evolves, so do the ways agents prospect and connect with potential buyers and sellers. In 2025, real estate agents are asking a familiar but urgent question: What actually works when it comes to getting—and converting—high-quality […]
Competing for home sellers’ attention can be difficult in today’s market, where rising prices, limited inventory, and intense competition create a challenging environment for agents to stand out. However, you can still stand out to sellers and convince them to let you represent them by doubling down on your competitive advantages. Here are our top […]