Why Multi-Channel Prospecting is the Key to More Listings in 2025

In 2025, the real estate market is more competitive than ever, and building a scalable business requires more than just effort—it demands strategy. At the heart of every successful agent’s approach is phone prospecting. Making calls remains the most direct and effective way to connect with leads and start meaningful conversations.

But in today’s market, even consistent callers need to do more. Consumer habits have shifted. Fewer people answer calls, and prospects expect to see your name and value before they even pick up the phone. Multi-channel prospecting—combining phone calls with social media ads, email marketing, and direct mail—allows you to create multiple touchpoints that build trust and familiarity with your leads.

Start with Phone Prospecting

Every successful agent knows that phone prospecting is the foundation of a thriving real estate business. It’s the fastest and most direct way to connect with homeowners, uncover opportunities, and start conversations that lead to listings.

Tools like the REDX Power Dialer make phone prospecting more efficient by automating repetitive tasks and ensuring compliance with Do Not Call regulations. If you’re not already prospecting by phone, that’s where you need to begin. But as consumer behavior shifts, agents need to complement their calling efforts with other strategies to stay ahead.

Why You Need to Go Beyond Calls

While phone calls remain essential, relying solely on them can limit your ability to grow. Answer rates are declining as people become more cautious about picking up unknown numbers. At the same time, it takes at least 7 touches to connect with a lead, with some marketing leaders arguing it can take upwards of 70 touches before your message sinks in. 

Adding more communication channels—like social media ads, email marketing, and direct mail—helps reinforce your message and reach leads in the spaces where they feel most comfortable engaging. This multi-channel approach ensures your phone calls are more effective because prospects are already familiar with your name and value.

What is Multi-Channel Prospecting?

Multi-channel prospecting is a strategy that combines multiple communication methods to engage with leads across different platforms. By showing up where your prospects already spend their time—online, in their inboxes, or their mailboxes—you can reinforce your messaging, build trust, and create warmer leads.

For example, social media ads can introduce your name and services, email marketing can nurture relationships with market updates, and direct mail can leave a lasting impression offline. Together, these channels create a seamless experience that maximizes your chances of success.

How Multi-Channel Prospecting Works

Agents who start with a strong foundation of phone prospecting can amplify their efforts by adding complementary channels. Here’s how you can build an effective system:

1. Warm up your leads with social media advertising. Platforms like Facebook and Instagram allow you to stay top-of-mind with your leads by delivering targeted ads directly to their feeds.
2. Adding email marketing ensures you can follow up with prospects who aren’t ready to act immediately, keeping your name in their inbox with valuable content. 
3. Meanwhile, direct mail campaigns—like postcards sent to specific neighborhoods—reinforce your online messaging with a physical touchpoint. 

If you integrate all these efforts with a system like Vortex,  you can also track engagement and refine your campaigns in one centralized platform.

Build a Multi-Channel Prospecting Approach with REDX

Today’s agents face several common challenges, from low phone answer rates to rising consumer expectations for personalized experiences. REDX has designed a full multi-channel prospecting system that engages with people for you, so you can find and connect with leads in a variety of ways.

The Proven Multi-Channel Workflow

Here’s how it works: 

1. You identify a target neighborhood using REDX GeoLeads and launch a Facebook ad campaign with REDX Ad Builder. 
2. A few days later, you follow up with postcards, reinforcing your message offline. 
3. By the time you make your first phone call to the lead, they’ve already seen your name and message multiple times, making them more receptive to your conversation.
4. To nurture these leads further, you send personalized emails with market updates or helpful tips for homeowners. 
5. Throughout this process, you use REDX Vortex to monitor engagement and refine your strategy. 

This system creates a steady rhythm of touchpoints that builds trust and familiarity with prospects, ensuring your phone calls are more impactful.

Why REDX is the Ultimate Solution

REDX offers more than just tools—it provides a complete prospecting system that helps agents adapt to today’s challenges. With seamless integration across platforms, agents can manage their efforts in one place, saving time and focusing on what matters most: closing deals.

Whether you’re a solo agent building your foundation or a team looking to scale, REDX’s suite of tools grows with your business, making it easy to manage increasing lead volume and refine your strategies over time.

Conclusion

If you’re not already prospecting on the phone, start there. Phone calls are the cornerstone of real estate success and the fastest way to build your business. But to truly scale in 2025, you need to go beyond the phone. By adopting a multi-channel approach, you’ll create a scalable system that builds trust, generates leads, and drives results.

Ready to grow your business? Explore REDX tools today and discover how multi-channel prospecting can transform your strategy.

LEARN MORE ABOUT REDX!