2024 will be a big year in real estate, and you need to make the most of it. In this article, I’ve shared 3 strategies for your property business to get it to new heights.

It’s natural for every real estate agent to grow their business and take it to newer heights. But only a handful ever manage to get to that pinnacle of excellence. And in 2024, with competition on the rise and new technologies emerging, everyone wants to make it big.

And this is when an important question arises. How do you grow your real estate business and expand it to cover more geographic locations in 2024? So, in this article, I will give you 3 detailed strategies to gain more leads and customers in 2024.

3 Ideal Strategies To Grow Your Real Estate Business in 2024

1. Social Media Marketing

The importance of social media marketing cannot be ignored. There’s a reason why 57% of all realtors use Facebook, X, and Instagram daily. These sites are full of diverse audiences that want to buy or invest in houses. Thus, your business cannot pass up on this opportunity. 

To me, social media is a gold mine waiting to be explored. Sites like Pinterest and Instagram offer you features to narrow down your target audience. This enables you to get the most relevant leads for your sales funnel.

Moreover, using high-resolution pictures and videos on these platforms serves many purposes. Firstly, it presents your “business” as a “brand.” Furthermore, you can instantly interact with your audience by messaging and answering their queries.

2. Hyper-Localized Marketing

Another strategy that’s raking rewards for many real estate agents is Hyper-Localized Marketing (H-LM). Every day, I get queries from prospects who want to move houses yet stay in their general locality. And this is where H-LM comes in very handy.

Sites like Facebook and Google are especially useful in this regard. They allow you to run targeted ads to your audience of property in their general locality. You can use this to establish a strong local presence. 

For example, in areas with young families, ads usually emphasize nearby schools and family-friendly community events. Bear in mind that this strategy only works when you have your local market’s data. I would suggest using location-specific keywords in your website content, listings, and blog posts.

3. Invest In Automated Lead Generation

We’re witnessing the age of automation unfold in front of our eyes, and automated lead generation is no exception. Gone are the days when real estate agents had to go door to door, put up their ads in public, and keep their fingers crossed to get meaningful leads. 

But now, lead generation has become modernized, and agents are reaping its rewards. Turn-key marketing platforms (like zBuyer) are making estate agents’ lives easier by bringing you qualified leads hassle-free. 

This phenomenon works on transparency, so everyone knows what’s going on. The sellers are getting connected to the best estate agents out there. Meanwhile, the agents are getting first dibs on the best properties that the market has to offer. 

The sellers are directed to the lead generator’s site, where they enter their property’s details. They then get periodic updates via email. Simultaneously, the agents receive these details and can decide which property they want to sell.

Summing It All Up

Investing in automated and high-quality lead generation and engage in hyper-localized marketing. These are two ways to build a solid brand that will attract clients left, right, and center. Moreover, building your brand through social media marketing is another proven strategy to rake in rewards for you in 2024.

About zBuyer

We take the guesswork out of lead generation. As your partner in marketing, we use our expertise to search through the complicated virtual world of big data to bring you a consistent flow of transaction-ready clients. From our lead replacement program to real-time delivery, we have your back and value your success.

Get started with zBuyer today and receive 10% off your first month (exclusively for LCA).

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