Why Prospecting Matters More Than Ever

The Reality of Prospecting

The reality is… prospecting can be tough! The daily grind of calling, emailing, texting, and door-knocking for leads and listings is a huge reason why agents burn out. But it’s important to remember: a successful real estate career takes time and effort. Even the best agents in the industry had to put in the work to reach high levels of success. 

If you can be patient and commit yourself to proven prospecting practices like lead generation, follow-up, and building a solid sphere of influence, you’ll learn to overcome obstacles and take total control of your career. 

“Be patient. Having a positive mindset and a strong business doesn’t happen overnight. It takes work. It takes practice and commitment. So what if it takes a long time? You’re gonna be better for it in the end. Unless you’re not planning on being in the business, there’s no other option than to get better.”

– Paula Burlison, Las Vegas NV

Where to Start

If you’re asking yourself, “How can I generate leads right now, and create stability and opportunity for my future?” start with these three steps:

1. Find Quality Leads

Lead generation is essential to earning consistent commissions, and prospecting with high-quality lead data is the most efficient way to connect with homeowners who are actively looking to sell. Lead data companies like REDX offer an ever-expanding suite of prospecting tools and solutions. Prospecting with REDX enables customers to make connections, measure objectives, and maximize time to achieve greater success in the real estate industry.

“I focus on building my business with prospecting – it’s given me the freedom to live a great life. I’ve tried a bunch of different services, but I really like REDX because it’s the most accurate and well-scrubbed data I’ve found.”

– Zach Zaleski, Denver CO

2. Commit to the Process

Even with access to the best tools and data in the world, if you don’t commit to the process, you won’t get the results you want. There’s no magic trick, script, or tool that will jumpstart your success. It takes discipline, dedication, drive, and repetition to master any skill. 

Prospecting is no exception to this. With patience and commitment, your processes will become easier, and your sphere of influence will fortify your future with a steady stream of repeat and referral business. 

“You can buy whatever tool you want, but if something isn’t right inside you, that tool’s gonna do nothing for you.”

– Tristan Ahumada, CEO of Lab Coat Agents

3. Trust the Experts

If you’re already a committed prospecting agent with a packed pipeline, a strong sphere, and lots of leads… Good work! But does it still feel like there’s room for improvement? If you have to ask, the answer is probably yes. So what sets an average agent apart from an amazing agent? It all comes down to your willingness to constantly learn and grow.

Always immerse yourself in educational real estate content like podcasts, blogs, forums, and webinars. In addition to quality leads and tools, REDX offers all agents endless educational content (for free!) with even more perks for active customers. Sign up for unlimited access to product support, exclusive online training, and REDX’s live role-play system. 

“The customer service is outstanding and the care is remarkable, I have been with a few other companies and nothing compares to REDX.”

– Robert Oduh, Cyprus TX

The Opportunity in Front of You

Prospecting can be difficult, but top prospectors agree – every time you pick up the phone, you narrow the gap between where you are and where you want to be. If you want to be at the top of your game with the most successful agents in the industry, it’s time to take control of your career and commit to a consistent prospecting practice. 

“You can set all the goals in the world, but if you don’t change your habits, you’re not going to reach your goals.”
– Michael Hellickson, CEO of ClubWealth.com

About REDX

REDX offers real estate professionals a complete all-in-one prospecting platform for generating listing appointments. The platform includes seller leads, a power dialer, and a lead management tool that makes follow up simple. Click here to learn more about prospecting FSBOs, Expireds, FRBOs, Pre Foreclosures, GeoLeads™, and our Power Dialer.