How to tell your story through- Instagram Stories
It’s time to tell your story, not just professionally, but the reality of your world. It is often forgotten that with your stories, you are the star of the show. Your in-feed is well thought-out and a perfected version of your brand, so you need your stories to show the real picture, from family events and vacations to behind-the-scenes at house tours and your work with other realtors.
Your stories are how you get people engaged. Your in-feed posts, IGTV, and live videos are the places to go into detail, but stories are the place to get to the point. Attention spans are getting shorter, so waste no time when you’re selling yourself and your business—
- Consolidate your house tours from your main feed by teasing the best bits.
- Sell the benefits of joining your live-viewing to your audience.
- Offer a window into a neighborhood you’re showing listings in.
- Present your fun side with snippets of your time with family and friends.
- Authentically entertain by showing your home life, and in turn become more personable.
- Show behind-the-scenes at your viewings, even the bloopers.
- And don’t forget to show your success stories!
Creating engagement opportunities is the key way to get more business. Polls, questions and quizzes give people—who aren’t ready to fully connect publicly on your feed—a way to show some interest in what you have to offer. When people engage with your story, they open the door to a conversation, and that’s how you establish a new connection.
About Very Social:We are a creative social media agency and strategic partner for entrepreneurs and brands with a focus on real estate. Very Social elevates our client’s brand on Instagram through content creation, calendar management, and growing your account so you can focus on running your business and closing sales.
Special offer for Lab Coat Agents: 50% off on-boarding fee ($500 value) and Package upgrade for the 1st month. Click here and mention you are an LCA member in the contact form: https://www.verysocialnyc.com/
THE LCA BLOG
Weekly articles that cover every aspect of the real estate industry, growing your business, personal development & so much more.


You can tell when a real estate agent has been through tough seasons. The clients who changed their minds. The deals that fell apart at the last second. The months where nothing seemed to go right but they kept showing up anyway. There’s something different about them. Their energy is calm. Their confidence doesn’t need […]


No one really talks about it, but being a real estate agent means putting in hours of work that no one else sees, and often, it goes unnoticed. The hours you spend writing up an offer, gathering all the information, only to have the client say they’re no longer interested. The time you take planning […]


Take a breath. Slow down. Before you react out of stress or fear, remind yourself, no one is out to get you. The market isn’t your enemy, and your competition isn’t the problem. Most of the time, it’s just the noise in your own mind. If you don’t take a moment to pause and actually […]